How will Apple’s timed notifications affect your LinkedIn posts?

On Sunday, 27 March 2022, Apple introduced timed notifications. This groups existing app notifications into less intrusive groups.

But if you want your LinkedIn posts to travel, you need to exclude LinkedIn comments from these grouped notifications.

Here’s why:

  • Comments are the lifeblood of how far your post will travel.
  • The effect of a comment is four times higher than a like.
  • But that is doubled during the first couple of hours when you’ve posted.

So, if you switch off notifications, then you’ll likely miss out on comments, and opportunities to respond, take conversations into other channels.

So, for now at least, my advice is to keep LinkedIn outside of your notifications groupings, and respond organically as the comments roll in each morning.

On your iPhone, choose

  1. Settings
  2. Notifications
  3. LinkedIn
  4. And then make sure that notifications are selected as ‘immediate’

As in the image below.


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