Winning clients who have an incumbent law firm
I was thinking about incumbents again this morning. I often do. An incumbent, in the context of legal services, refers to the law firm that
I was thinking about incumbents again this morning. I often do. An incumbent, in the context of legal services, refers to the law firm that
Pitch win rates are an important metric for businesses looking to secure new clients or partnerships. A good win rate indicates that a company is
One of the joys of working of being a founder is the ability to decide whether or not to have that meeting. Being a founder
The Pareto Principle is very simple, yet extremely effective when it comes to your law firm marketing and business development including sales. The 115-year-old rule
In six weeks’ time, I am doing a talk for the PM Forum – a group for professional services marketing experts – on data and
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