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Here’s our latest thinking.

How long is a blog supposed to be?

What is a good average read time for a blog?

On average, how long will people spend reading my blog post? This is such a good question. The first thing to say is that we do have an average amount of time that people spend on blogs – it’s about 2m20s across the legal sector’s blogs and insights for the past 18 months. In a … Continued

How do I write a blog post?

How do I write a blog post for my law firm?

Where do I even start when it comes to writing a great blog post? Good question and one that we’re going to answer in the format of a great blog post. Hopefully. Getting to grips with how to write a blog post is a big moment for anyone as it shows that you know what … Continued

Legal directories 2020/21

Legal directories 2020/2021 A few dates for your calendar as we move into UK directories season once again: 30 September 2020 – UK edition of The Legal 500 is published. 6 October 2020 at Noon – How to get ranked in the directories – a webinar for smaller law firms and law firm founders 7 … Continued

AIDA and law firm content

My dad had tickets to see Aïda on three separate occasions. On the first, his mum passed away. One the second, his brother passed away. So it was with quite some trepidation that we went to see Verdi’s masterpiece at the Royal Albert Hall together a few years ago. This article, however, has nothing to … Continued

An introduction to law firm marketing

Marketing is a lot of fun. A bit like driving, you need to learn the mechanics and the rules of the road but, after a while, you can enjoy the scenery a little as you do it. Laura has kindly asked me to explain the basics of law firm marketing so that you might well … Continued

The end of the beginning?

Are we yet at the end of the beginning of this pandemic? My heart says no. My head agrees. Even the simplest of business planning exercises tells us that any attempt to return to the old way of life and lawyering is not yet an option. Life, how we conduct ourselves and how we do … Continued

Is employment law overheating?

Everyone’s favourite legal PR, Giselle Daverat, and I ran a survey of employment lawyers last week under the title: “Is employment law overheating?” We’d heard rumours that employment lawyers were among the busiest in the market and we wanted to find out more. And as it turns out… They are incredibly busy: Every single respondent … Continued

How do I make a new website?

How should I make a new website?

If you’re setting up a new business, it’s quite often tempting to create a new website yourself. There’s something fun about the idea of creating the site precisely as you want it. Our strong advice: please don’t do this. If you can afford a few hundred pounds (or more) you can get up and running … Continued

VHS tape

#80swatchalong – a movie night on Twitter

A few of us (me, Saltmarsh’s Helen Burness and Totum’s Gary Jones) who work in the legal sector (mainly) but not as lawyers thought that we’d do something to bring everyone together and have a fun collective experience whilst we’re all in lockdown. So, combining four things that we love (movies, the 80s, family and Twitter), … Continued