Here’s our latest thinking.
The #Digital100Image We’d like to see more people use great imagery in their work in the professional services sector. Today, we’re proud to announce the inaugural Digital 100 photography competition: #Digital100Image How do I enter the #Digital100Image competition? The method is simple: Enter one of your own photos on this week’s theme: “wellbeing” by 3pm GMT on … Continued
Wikipedia – one version of the truth? It’s probably not unfair to say that law firms and the British struggle with Wikipedia. Brits often seem obsessed with opinions and not facts at the moment. Some people call it a post-truth world, others say the truth has simply been put on hold. Ironically, we can’t even … Continued
With more people than ever working from home and free from interminable meetings, now is a perfect storm for producing and sharing great content for both your regular content and your advertising options. How can I get more reach for my social media posts? The first thing to note is that the giants of social … Continued
How much do you value your people? The old saying goes that you should dump a partner who is ‘rude to the waiter but nice to you.’ Which begs the question, what message does it send to your employees and clients, your lawyers and your targets if you think it’s okay to treat your business … Continued
What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in his book Alchemy). The concierge is there to welcome everyone and help with their immediate requests but also there to keep out the unwanted. In short, concierges are a signal. … Continued
In six weeks’ time, I am doing a talk for the PM Forum – a group for professional services marketing experts – on data and digital marketing. I’ve always been something of a statistics lover, enjoying ways to find new facts or themes and trends. I studied stats at A level, and my love continued … Continued
Clarity for your firm’s 2020 vision I love the cover of this month’s The Lawyer magazine, partly because I just did a sight test, and partly because the theme of looking back and looking forward is so important to the legal sector and the work we do at TBD Marketing. The data in the piece … Continued
What are the four quadrants in The Digital 100? When we analyse the top law firms’ digital marketing strategies, they fall into four quadrants: those who are performing well at both web and social (Digital Nirvana); those who aren’t doing either well (Digital Hell); the social creatures and the Kevin Costners. What is Digital Nirvana? … Continued
What has Mark Twain got to do with data-led marketing? The following quote is often erroneously attributed to Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The irony that it’s probably not his saying wouldn’t be lost on the great … Continued
Why can’t LinkedIn compete with Facebook and Twitter as a marketing channel? We can tell you how many followers we have on Twitter, how many friends we have on Facebook and how many followers and employees we have on LinkedIn. We can also tell you how many followers you have on Twitter, how many friends you have … Continued