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Here’s our latest thinking.

At peace - #Digital100Image

#Digital100Image – the power of the imagery

The #Digital100Image We’d like to see more people use great imagery in their work in the professional services sector. Today, we’re proud to announce the inaugural Digital 100 photography competition: #Digital100Image   How do I enter the #Digital100Image competition? The method is simple: Enter one of your own photos on this week’s theme: “wellbeing” by 3pm GMT on … Continued

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Like and share a coffee

How do I improve my social media reach?

With more people than ever working from home and free from interminable meetings, now is a perfect storm for producing and sharing great content for both your regular content and your advertising options. How can I get more reach for my social media posts? The first thing to note is that the giants of social … Continued

Waiter carrying coffee

Covid-19 – culture wars for UK and US law firms?

How much do you value your people? The old saying goes that you should dump a partner who is ‘rude to the waiter but nice to you.’ Which begs the question, what message does it send to your employees and clients, your lawyers and your targets if you think it’s okay to treat your business … Continued

Coffee, Glasses and a clear brain

The war for digital marketing talent in law firms

Clarity for your firm’s 2020 vision I love the cover of this month’s The Lawyer magazine, partly because I just did a sight test, and partly because the theme of looking back and looking forward is so important to the legal sector and the work we do at TBD Marketing. The data in the piece … Continued

Four coffees

Digital 100: The Social Creatures and the Kevin Costners

What are the four quadrants in The Digital 100? When we analyse the top law firms’ digital marketing strategies, they fall into four quadrants: those who are performing well at both web and social (Digital Nirvana); those who aren’t doing either well (Digital Hell); the social creatures and the Kevin Costners. What is Digital Nirvana? … Continued

Opinions and data

Data and marketing: never the Twain shall meet?

What has Mark Twain got to do with data-led marketing? The following quote is often erroneously attributed to Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The irony that it’s probably not his saying wouldn’t be lost on the great … Continued