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We’ll use the details you provide below only to:
Your information will not be used to identify you in the survey itself, and it won’t be used or shared for any other purpose.
Associates are the backbone of law firms, but too often their views are buried in internal surveys that never see the light of day. This independent survey is different.
Your answers will sit alongside those of peers across the UK, creating results with real weight, data that can’t be dismissed, and that can help shape the future of law.
It’s completely anonymous, so nothing can be traced back to you. And because the findings go directly to leaders, your views will influence the conversations that matter: from firm culture and career paths to retention and wellbeing.
This is your chance to be heard – and to help change the profession for the better.
Please complete the survey to the best of your ability – every response counts.
Remember, your feedback is completely anonymous. We take confidentiality seriously, and your personal information will never be shared.
The Law Firm Associates Survey will run from [date] to [date]. In October, we’ll analyse the results and produce both industry and firm-specific reports, tailored to show how firms measure up.
We look forward to sharing the overall industry report with you in early November, and as a thank you, participants will receive early access to some of the key trends before anyone else.
We’re looking for leaders who are ready to act, not just observe. The legal professional is constantly shifting, and the best firms are ones that understand what their associates really want and need.
Whether you’re a Managing Partner assessing the foundations of future growth, a HR Director focused on retention and morale, or a Marketing Director checking if your external brand matches internal reality – this survey gives you the data you can’t afford to ignore.
It costs nothing to circulate the survey internally or to receive the free top-level industry report in November. Paid options are available if you’d like benchmarking or competitor comparisons.
We are also offering a small number of firms the chance to add in some of their own questions on top of the standard questions. If your firm is interested in this please tell us as soon as possible.
This independent insight is unbiased, unfiltered, and ready to be heard. It goes further than the typical internal survey, giving you a true benchmark of how your firm compares with peers and competitors. Culture, retention, morale, performance – nothing is off the table.
With access to one of our reports, you’ll be able to spot warning signs early and act before they become costly problems. Whether it’s dissatisfaction with pay, poor work-life balance, or morale slipping, the data helps you support your associates before they decide to move on.
In the long term, these findings give you the tools to make better decisions – shaping training, refining messaging, and building an internal culture that matches your external brand and values.
And this isn’t just about HR. Managing Partners can see whether a strategy is landing. Finance Directors can weigh up the cost of attrition. Marketers and PRs gain credible, newsworthy data to fuel trade press coverage and strengthen brand authenticity.
Think of the reports as an investment in the heart of your firm – insight that helps you protect, strengthen, and grow.
Are you ready to step up and shape the conversation? Contact us and we’ll provide a unique survey link to share with your associates. Add encouragement from your leadership team, and you’ll maximise responses.
As an Early Adopter, you commit to purchasing the results before the survey even launches. You put your trust in us and actively promote the survey internally, encouraging your associates to have their say.
By joining at this early stage, you receive our most significant saving on the report of your choice and can hand-pick the competitors you want to benchmark against. Your participation will also be publicly acknowledged in our initial media release, positioning your firm as one that is willing to listen and lead.
As a Supporter, you choose to promote the survey internally and encourage your associates to take part. You may not commit to a purchase from the outset, but you can still request an exclusive report – including firm-specific questions – as long as this is agreed before the survey goes live.
Bystanders don’t promote the survey internally. Your associates may still complete it independently, but your firm won’t shape participation, add questions, or benefit from preferential pricing.
We understand that all firms are different, so that’s why we’ve created three reporting options to give you the level of insight that suits you best. Plus, we have made sure that all of our reports are locked down, meaning only you and your employees can access them.
This is our independent analysis of the UK’s 100 largest firms. It’s credible, insightful and a benchmark on what is really happening in your sector.
We take everything in our Industry Report and add in a clear picture of your own lawn firm as it stands today. You also can see how you stack up against up to five competitors of your choice.
No holds barred, our Premium Firm Report gives you the fullest view of The Firm + Competitor Report with the option to add up to five of your own firm-specific questions for tailored insights that matter to your leadership team.
TBD Marketing is world-class in legal marketing and PR, using decades of experience to give partners stronger profiles, founders joined-up marketing support, and firms the digital expertise they need.
Behind TBD Marketing is Simon Marshall – legal marketing guru and the architect of the renowned LinkedIn Influencers Report. He also created the Associate and Partner surveys for Legal Business back when people still circled answers in biro.
Since then, Simon has worked with firms, journalists and legal comms teams across the UK and, along with the TBD team, is trusted to get the tone right and treat data and insights with the respect they deserve.
So why now?
In Simon’s words: “The industry needs a mirror held up to it. And no one else is better placed to do it.”
So what are you waiting for? We’re ready when you are.
Yes! All responses are completely confidential and can never be traced back to an individual. We aren’t interested in names – only patterns, insights, and how to make the legal landscape better for everyone.
Anyone below partner level in any UK law firm. Associates from the Top 200 – Magic Circle, Silver Circle, nationals, regionals, boutiques – wherever you’re from, we want you.
Every firm can access the free Industry Report, our independent analysis of the UK’s top 100 law firms. Paid options go further: firm-level analysis, competitor benchmarking, and even the ability to add your own tailored questions.
No. You won’t receive another firm’s dataset or specific feedback. What you do get is clear benchmarking that shows how your firm compares with the peers you care about most.
Signing up is simple. Contact us and we’ll provide a unique survey link for your associates.
The survey is now open – it’s up to you whether you want to take part. We’ll be reporting regardless, but with your support we can get the strongest possible data, richer insights, and a truer picture of what life in law looks like today.
