These metrics demonstrate how effective your LinkedIn updates are, whether they resonate with your connections (client, targets, and referrers) and help us see trends and patterns to leverage. We then provide a summary and best practice advice on improvements.

Every piece of marketing you do, you need to be able to measure the results. It’s the same on LinkedIn. An integral part of our strategy is tracking your analytics. Law firms ask us to track their analytics to qualify their social media efforts and identify how to improve them for return on investment and reach their social media objectives. If you’re not tracking your data, how do you know if your marketing is working?

LinkedIn is the largest business networking site that can help you showcase your profile, build your network and gain exposure. It can help improve your search engine rankings such as Google and help sell yourself in the best possible way to targets and referrers. You’re able to demonstrate your expertise and experience which adds credibility to your personal brand and where you can add value to clients or solve their most important problems.