Fast-growing challenger law firms
For the cost of hiring a digital marketing exec, our team of legal sector marketing experts will optimise your campaigns into high-impact marketing plans across all channels.
We’ll deliver authoritative marketing content that inspires trust and provides value for your targets. You’ll get audits, training and best practice to inform your digital marketing activities.
Monthly LinkedIn data reporting and advice on improvements
LinkedIn training for your marketing team
Bundle of high-performing social media posts
High-impact digital marketing plan to execute your strategy
Bundle of evergreen blog posts, recycled into synchronised social media posts and videos
Content loading and optimisation of your posts and blogs, service and sector pages, biographies and more
Meetings with your internal editorial team to map out and understand goals
Ongoing reporting and analytics from our Digital100 to benchmark your firm and optimise your digital marketing
We'll optimise your website, blogs and social media posts to drive traffic to your website. More traffic means that you have more people engaging with your content, understanding what you do and will result in more leads.
We’ll help you to create quality content which will attract your target audiences. What do they want to know? What next steps should they take? How ready are they to buy? Knowing how to answer each of these questions is what we’ve spent 20+ years honing.
We see our relationship as a knowledge transfer – happy to help team members upskill as we push onwards for ever-greater digital marketing goals. We’re equally as happy working alongside new starters as established digital marketing experts.
Increasingly, success on the web is about taking your fair share of traffic. Do you rank your performance by share of search for the key areas you’d like to be famous for? It’s a great way of knowing who’s taking those leads, why and what you can do to position your firm ahead of them.
We will come up with ideas, pitch them to the media and help you secure media coverage and enhance your profile.
We know exactly what editors like to cover, what will resonate with them, how to pitch and how to give you the best chance of coverage.
We’ve provided lawyers with concise media pitches that’s given them the media coverage they need and deserve. We have worked in public relations and understand their thinking, their audience and the ideas they find valuable and have relationships with journalists in the legal sector, business press and national press. So when it comes to pitching, we know what topics are keeping clients awake at night and how to get in front of the people that matter. We know exactly who to pitch to and how to do it effectively.
We analyse your performance on LinkedIn each month and celebrate your successes and suggest improvements.
Inside our report, you’ll get a dashboard and analysis of how your content has performed, relative to your industry peers.
Our report will cover:
likes;
impressions;
engagement;
click through rate; and
recommendations to make it all better for the following month.
We provide our observations, your top posts and best practice advice on improvements.
We provide personalised LinkedIn training, for your marketing team, on how to optimise your profile and use it effectively.
We will explain everything you need to know from the basics (optimising your profile to help targets and clients find you) to the different ways you can connect and engage with clients, intermediaries and prospects and to demonstrate those behaviours which your lawyer colleagues will need to emulate (how to use it effectively).
The training is fast-paced, practical and broken down into bite-sized chunks. It’s designed to rapidly equip marketers and lawyers with the skills they need to meet their social media and marketing objectives. It’s ideal for busy professionals who have very little time away from client matters but equally those who want to transform their use of the platform.
We promise to help you make the most out of your LinkedIn account to win new opportunities and raise your profile.
We will optimise a bundle of high-quality social media posts to help you stay top-of-mind.
We create hub and hero content that your target audience searches for, regularly engages with and distributes on. Which piece of content we create will depend on your social media objectives (e.g gaining more connections) and marketing objectives (e.g positioning you as the opinion former).
Maybe you want to promote a new lawyer?
Maybe you want to promote your legal directory rankings?
Maybe you’ve recently done a high-value deal?
Our thoughtfully created social media posts can cover a wide range of topics from important legal updates to recycling blogs. All our posts have strong calls to action to drive engagement or traffic to your website profile. We can also create visuals aligned to your firm’s brand to ensure your content stands out.
Rather than relying solely on content that informs, we ensure you are known for credible and valuable information that better showcases your expertise and client successes. We use all our best practice knowledge of social media to help craft high-impact posts that are worth sharing.
We help develop a high-impact digital marketing plan with the specific actions you need to take to execute your strategy and achieve your growth goals.
We act as part of your team to achieve your high-growth marketing goals. We start by understanding the objectives for your business and growth then build a digital marketing plan that delivers on those goals.
Maybe you want to benchmark your firm against your competitors?
Maybe you want to launch a new website?
Maybe you want to improve your search ranking/SEO?
Maybe you want to convince the board and partnership that you need to be doing more digital marketing?
We can help set marketing activites that help to deliver these goals and gets you up to speed with digital marketing quickly.
Let us focus on delivering the digital strategy so you can focus on firm-wide iniatives.
We will manage your multi-channel marketing campaigns across all channels.
Have a great idea for three audiences? Let’s repurpose it and recycle it. Let’s use it across the various different platforms available to us. Yes, social media. Yes, PR. But a whole load more channels besides.
We do everything from managing your website and social media accounts to sending your newsletters and direct emails (and then report on KPIs). We’ll implement a digital strategy, use the right tools and best practice to get ahead with your online channels and get you organised.
You can’t do great content marketing without having the channels to support it. Every good idea needs to be used in the right channels in order to be seen. Let’s make sure that you’re seen by the widest possible client base.
We will optimise your content using headlines, subheadings and structured data.
You’re writing for your audiences but they’re not engaging with it. Why? And what can we do about that?
We’ll refresh your ideas and optimise them for your targets and get people talking about you and your content.
We do everything from headlines and subheadings to FAQs. We’ll optimise your copy to within an inch of its life to increase your return on investment.
We provide ongoing analytics from our Digital100 to benchmark your firm against your competitors and help optimise your digital marketing activities.
We’ll use data and our track record to bring you the results you need to gain attention, remain front of mind for instructions and to convert that into business. Everything we do informs your strategy, planning and execution.
Inside our report, you’ll get:
a dashboard;
industry averages;
benchmarks; and
best practice guides.
Our analysis will show you:
how your competitors are performing;
how you perform on search engines;
where you lose traffic;
where your traffic comes from; and
what opportunities there are to improve your rankings.
Let’s not waste time doing any old digital marketing. Let’s focus on things that make the boat go faster and further.
We provide highly accurate keyword research, using the best tools, and advice on how to use it.
We analyse your SEO performance, headlines and H2s on your website and blogs to identify how we can optimise them. We want you to perform as best as possible online which means thinking about the details.
We understand how legal cleints search online but we also understand how digital marketing works. This means we will combine what will improve your searching ranking with keywords, headings and subheadings that are easy to read and looks good on the page.
We will load and optimise your website content.
We will take away lots of the heavy lifting from your existing marketing teams and load your website blogs, service and sector pages, biographies and more.
We understand that you don’t have time to manage your own website and there is a huge strain on the capacity of your team. If you asked your team which admin task they’d like to give up, they’d all say loading and updating your website. We’ll free up your team to work on important initiatives that deliver on the ground support to your fee-earners.
We have decades of legal sector experience and the skills, knowledge and training to provide exceptional service and outstanding results. Leveraging the team’s broad range of skills, we suggest tailored solutions.
The digital marketing landscape is constantly changing which is why we offer best practice advice at the forefront of the industry and stay ahead of emerging trends by investing in the latest technologies.
We have in-depth knowledge of all areas of marketing, implementing marketing tactics and optimising results. With strategic thinking, we convey the right message across the right channels and deliver tangible results.
We have first-hand experience working inside law firms and understand the sector, clients and strategy. We are excellent at spotting opportunities to attract new targets and grow existing clients.
When we spot an idea, we exploit it quickly before others consider how they would use it. This is driven by our PR mind-set and gives you a first mover advantage.
Our service is turnkey so all your bases are covered. Instead of using social media, PR and digital marketing teams that work in silos, we work closely together to achieve the best results.
We are personally invested and go above and beyond to get you what you need, when you need it. We establish the best way forward to achieve your objectives and cut through what needs to be done.
We promise to always bring you best practice and fresh ideas at all points of the marketing mix and across the business development spectrum, and be transparent about our fees.
For £799, we can benchmark you against other law firms and tell you where there are easy/quick wins that you can implement. On this call, we’ll cover some initial thinking and lay out the groundwork for your new LinkedIn performance dashboard.
A firm with great heritage that lacked a cohesive central marketing plan and messaging to cut through the noise.
We created a central marketing campaign called #WorldClassBelfast.
We have developed personal BD plans for all partners and the firm, set financial goals and re-targeted their discretionary marketing time.
We have also got the whole firm behind the marketing strategy and given people an understanding about their personal role in delivering more profitable work in the firm.
All the partners are now pointing in the same direction. It’s early days for the #WorldClassBelfast campaign, but we’ve already had massive reach and engagement with Northern Ireland’s business community and several new business opportunities have arisen as a result of that work.
Simply put, we have a broad range of deep experience in the legal sector and know what works and what doesn’t. Every day we gain insights from other partners and law firms that we apply back into growing you and your firm.
It’s a rolling monthly contract with a three month minimum commitment.
We are interested in keeping the relationship based on genuinely creating value and helping you meet your business goals. Unlike some marketing agencies, we don’t hold you to lengthy contracts but enough time for you to know we work well together, cover all the right bases and to start seeing return on investment.
We’re proud to retain all our law firm clients that have instructed us since we launched three years ago.
We work with clients across the UK, Europe and MENA. It doesn’t matter how close or how far you are as we deliver all the same. Much of our work is virtual but we are also up for face-to-face meetings and can travel to see you on a quarterly basis.
You will have a dedicated team member as your day-to-day contact who will also be responsible for meeting your deliverables. Our team of experts will work on specific areas to ensure you are always receiving the best person for the job. If requested, we will establish a standing monthly, or as-needed, meeting with you and your key stakeholders to review deliverables.
There is no need to upskill us as we are experienced in marketing the legal sector.
As for understanding your business and goals, we are dedicated to getting to know what growth means to you and making strategy possible.
We will have a kick-off meeting to discuss your business and interview you about your offering and how we can meet your needs (establish scope).
Aside from that, we are constantly up to date with the latest marketing trends and write detailed reports on your competitors, so we are confident we’ll have a good understanding of your firm after working together.
Step 1: You call, email or try one of our packages.
Step 2: We have a call to discuss scope and your marketing needs.
Step 3: We propose deliverables and timescales, including breakdown of costs.
Step 4: You decide to instruct us and sign relevant contracts.
Step 5: We have a kick-off meeting with you/your team.
We will ask you to monitor key metrics to tell if the marketing we do together is working. How we do that will depend on the marketing activity you undertake. This might include new business leads, conversion and fee-income.
Continuous v Intermittent Marketing. When lawyers and law firms stop their marketing efforts because they have a full caseload of clients, they lose their leads which are harder and more expensive to get back.
You need a continuous stream of new leads entering the sales funnel to build a strong pipeline so your workload doesn’t dry up. Some leads take longer to convert than others, meaning hiring a marketing agency to do your marketing doesn’t mean you’ll have clients ready to instruct you overnight. It can take time, and many marketing activities work towards broader goals such as improving reputation, increasing profile and establishing authority.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
