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Digital excellence for elite law firms
We provide continuous improvement for your digital marketing and help increase your billable hours (get more clients), enhance your brand (improve your online profile), increase your efficiency (pre-qualify leads) and future proof your firm (an online strategy with proven return on investment).
Monthly LinkedIn data reporting and advice on improvements
LinkedIn training for your marketing team and lawyers
Bundle of high-performing social media posts
High-impact digital marketing plan to execute your strategy
Bundle of evergreen blog posts, recycled into synchronised social media posts
Meetings with your internal editorial team to map out and understand goals
Analysis of your SEO performance, headlines and H2, and advice on improvements
End-to-end content optimisation including SEO, backlinks, headlines and H2 and reporting
Management of your multi-channel marketing campaigns from direct email to social media accounts
Ongoing reporting and analytics from our Digital100 to benchmark your firm and optimise your digital marketing
24-hr content loading and optimisation of your posts and blogs, service and sector pages, biographies and more
Law firms have historically been poor at digital marketing and struggled to embrace the opportunities available online. But with constant pressure to attract clients that can afford your high hourly rates and to add value to your client service, generating qualified leads using cost effective techniques has become more important.
Having a strong online presence provides a cheaper source of winning new clients, allows firms to reach more people, and gives measurable return on investment.
Looking to the future, the competition is fierce and the economy is volatile. As an elite law firm, you need to bring your clients closer to your brand and tell a story that is unique and relevant to the emotional wants, needs and concerns of your audience.
We will come up with ideas, pitch them to the media and help you secure media coverage and enhance your profile.
We know exactly what editors like to cover, what will resonate with them, how to pitch and how to give you the best chance of coverage.
We’ve provided lawyers with concise media pitches that’s given them the media coverage they need and deserve. We have worked in public relations and understand their thinking, their audience and the ideas they find valuable and have relationships with journalists in the legal sector, business press and national press. So when it comes to pitching, we know what topics are keeping clients awake at night and how to get in front of the people that matter. We know exactly who to pitch to and how to do it effectively.
We analyse your performance on LinkedIn each month and celebrate your successes and suggest improvements.
Inside our report, you’ll get a dashboard and analysis of how your content has performed, relative to your industry peers.
Our report will cover:
likes;
impressions;
engagement;
click through rate; and
recommendations to make it all better for the following month.
We provide our observations, your top posts and best practice advice on improvements.
We provide personalised LinkedIn training, for your marketing team and lawyers, on how to optimise your profile and use it effectively.
We will explain everything you need to know from the basics (optimising your profile to help targets and clients find you) to the different ways you can connect and engage with clients, intermediaries and prospects (how to use it effectively).
The training is fast-paced, practical and broken down into bite-sized chunks. It’s designed to rapidly equip lawyers and business professionals with the skills they need to meet their social media and marketing objectives. It’s ideal for busy lawyers and business professionals who have very little time away from client matters but who want to transform their use of LinkedIn as a marketing and business development channel.
We promise to help you make the most out of your LinkedIn account to win new opportunities and raise your profile.
We help develop a high-impact digital marketing plan with the specific actions you need to take to execute your strategy and achieve your growth goals.
We act as part of your team to achieve your high-growth marketing goals. We start by understanding the objectives for your business and growth then build a digital marketing plan that delivers on those goals.
Maybe you want to benchmark your firm against challengers?
Maybe you want your digital marketing to be more effective?
Maybe you want to improve your search ranking?
We can help set marketing activites that help to deliver these goals and gets you up to speed with digital marketing quickly.
Let us focus on what we do best: delivering digital marketing strategy to help you retain digital excellence.
We will manage your multi-channel marketing campaigns across all channels.
Have a great idea for three audiences? Let’s repurpose it and recycle it. Let’s use it across the various different platforms available to us. Yes, social media. Yes, PR. But a whole load more channels besides.
We do everything from managing your website and social media accounts to sending your newsletters and direct emails (and then report on KPIs). We’ll implement a digital strategy, use the right tools and best practice to get ahead with your online channels and get you organised.
You can’t do great content marketing without having the channels to support it. Every good idea needs to be used in the right channels in order to be seen. Let’s make sure that you’re seen by the widest possible client base.
We will optimise your content using headlines, subheadings and structured data.
You’re writing for your audiences but they’re not engaging with it. Why? And what can we do about that?
We’ll refresh your ideas and optimise them for your targets and get people talking about you and your content.
We do everything from headlines and subheadings to FAQs. We’ll optimise your copy to within an inch of its life to increase your return on investment.
We provide ongoing analytics from our Digital100 to benchmark your firm against your competitors and help optimise your digital marketing activities.
We’ll use data and our track record to bring you the results you need to gain attention, remain front of mind for instructions and to convert that into business. Everything we do informs your strategy, planning and execution.
Inside our report, you’ll get:
a dashboard;
industry averages;
benchmarks; and
best practice guides.
Our analysis will show you:
how your competitors are performing;
how you perform on search engines;
where you lose traffic;
where your traffic comes from; and
what opportunities there are to improve your rankings.
Let’s not waste time doing any old digital marketing. Let’s focus on things that make the boat go faster and further.
We will dial into meetings with your internal editorial team to map out and understand goals.
We will join-up our digital marketing efforts with your in-house team to bring together key content, discuss and agree upcoming opportunities and results. We’ll make key decisions together and are happy to lead or take part in deciding how we will achieve your goals. We’ll share new ideas, spot areas for development (in our gap analysis) and grow the practice groups important to you.
We’ll drive forward your content strategy and ensure each idea is repurposed from press releases to ads to social media posts.
We provide highly accurate keyword research, using the best tools, and advice on how to use it.
We analyse your SEO performance, headlines and H2s on your website and blogs to identify how we can optimise them. We want you to perform as best as possible online which means thinking about the details.
We understand how legal cleints search online but we also understand how digital marketing works. This means we will combine what will improve your searching ranking with keywords, headings and subheadings that are easy to read and looks good on the page.
We provide 24-hr support for loading and optimising your website content.
We will take away some of the heavy lifting from your existing marketing teams and load your website blogs, service and sector pages, biographies and more.
We understand that you don’t have time to manage your own website and there is a huge strain on the capacity of your team. If you asked your team which admin task they’d like to give up, they’d all say loading and updating your website. We’ll free up your team to work on important initiatives that deliver on the ground support to your fee-earners.
We have decades of legal sector experience and the skills, knowledge and training to provide exceptional service and outstanding results. Leveraging the team’s broad range of skills, we suggest tailored solutions.
The digital marketing landscape is constantly changing which is why we offer best practice advice at the forefront of the industry and stay ahead of emerging trends by investing in the latest technologies.
We have in-depth knowledge of all areas of marketing, implementing marketing tactics and optimising results. With strategic thinking, we convey the right message across the right channels and deliver tangible results.
We have first-hand experience working inside law firms and understand the sector, clients and strategy. We are excellent at spotting opportunities to attract new targets and grow existing clients.
When we spot an idea, we exploit it quickly before others consider how they would use it. This is driven by our PR mind-set and gives you a first mover advantage.
Our service is turnkey so all your bases are covered. Instead of using social media, PR and digital marketing teams that work in silos, we work closely together to achieve the best results.
We are personally invested and go above and beyond to get you what you need, when you need it. We establish the best way forward to achieve your objectives and cut through what needs to be done.
We promise to always bring you best practice and fresh ideas at all points of the marketing mix and across the business development spectrum, and be transparent about our fees.
For £1,999, as an elite law firm, you want to remain ahead of your peers in all your areas of marketing. We can help with that. Our competitor content gap analysis shows you where other firms are performing in areas where you should have coverage. We’ll provide you with an action plan on how to focus your efforts and energies.
Simply put, we have a broad range of deep experience in the legal sector and know what works and what doesn’t. Every day we gain insights from other partners and law firms that we apply back into growing you and your firm.
It’s a rolling monthly contract with a three month minimum commitment.
We are interested in keeping the relationship based on genuinely creating value and helping you meet your business goals. Unlike some marketing agencies, we don’t hold you to lengthy contracts but enough time for you to know we work well together, cover all the right bases and to start seeing return on investment.
We’re proud to retain all our law firm clients that have instructed us since we launched three years ago.
We work with clients across the UK, Europe and MENA. It doesn’t matter how close or how far you are as we deliver all the same. Much of our work is virtual but we are also up for face-to-face meetings and can travel to see you on a quarterly basis.
You will have a dedicated team member as your day-to-day contact who will also be responsible for meeting your deliverables. Our team of experts will work on specific areas to ensure you are always receiving the best person for the job. If requested, we will establish a standing monthly, or as-needed, meeting with you and your key stakeholders to review deliverables.
There is no need to upskill us as we are experienced in marketing the legal sector.
As for understanding your business and goals, we are dedicated to getting to know what growth means to you and making strategy possible.
We will have a kick-off meeting to discuss your business and interview you about your offering and how we can meet your needs (establish scope).
Aside from that, we are constantly up to date with the latest marketing trends and write detailed reports on your competitors, so we are confident we’ll have a good understanding of your firm after working together.
Step 1: You call, email or try one of our packages.
Step 2: We have a call to discuss scope and your marketing needs.
Step 3: We propose deliverables and timescales, including breakdown of costs.
Step 4: You decide to instruct us and sign relevant contracts.
Step 5: We have a kick-off meeting with you/your team.
We will ask you to monitor key metrics to tell if the marketing we do together is working. How we do that will depend on the marketing activity you undertake. This might include new business leads, conversion and fee-income.
Continuous v Intermittent Marketing. When lawyers and law firms stop their marketing efforts because they have a full caseload of clients, they lose their leads which are harder and more expensive to get back.
You need a continuous stream of new leads entering the sales funnel to build a strong pipeline so your workload doesn’t dry up. Some leads take longer to convert than others, meaning hiring a marketing agency to do your marketing doesn’t mean you’ll have clients ready to instruct you overnight. It can take time, and many marketing activities work towards broader goals such as improving reputation, increasing profile and establishing authority.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
