Current ranking: #14

Signature move

Observational humour as comment-bait, done well. Hardy notices small things, such as a hotel room with no duvet, Aldi’s near-Nutella knockoff, the everyday absurdities of travel and parenting, and turns them into open questions. The posts are short. The questions are real. The comment threads run hot. His best post of the sample is one about whether duvets are now optional at the Premier Inn; it pulled 147 likes and 280 comments.

Topic fingerprint

• Everyday observational humour. Hotels, supermarkets, family logistics. The bread and butter.
• Construction and BESS work. Site visits, project notes, sector-specific posts. Quieter than the humour, but consistent.
• Family asides. University runs, weekend errands, the gap between his world and his daughter’s.
• Light political and social commentary. The Aldi-Nutella post pivots into a wider observation; he does this often.
• Open questions and polls. Designed to pull comments. Almost always work.

Best post of the quarter

A 26 March 2026 post asking whether use of a duvet is now optional. 147 likes, 280 comments. A photo of a hotel-room bed with no duvet, an open question to the feed, and 280 comments of people taking the bait, half outraged, half explaining the trend. The structure is the entire formula.

Firm context

CMS has a combined tracked power score of 500,481 across 1,187 individuals in the window, the second-biggest firm in the dataset by headcount. Hardy’s 9,555 is 1.9% of that, which is significant given the denominator. He sits alongside Harvey L. (#8) as one of CMS’s two top-fifteen voices this quarter, on completely different content beats.

Why follow him?

• If you want a working example of comment-bait that doesn’t feel cheap.
• If you advise on construction, infrastructure or BESS work. The day-job content sits in the same feed.
• If you want to study what 280 comments on a duvet post looks like as a posting strategy.

If you only read one of his posts, read this

The duvet post. It is the cleanest example of the Hardy formula and a useful study in how to design a post for comments rather than likes.

Source: TBD Marketing LinkedInfluencer dataset, Q1 2026 Top 200. Posts sample window: 2 January 2026 – 4 April 2026.