Current ranking: #16

Signature move

Direct address to first-in-family lawyers. Price writes posts that name the audience and speak straight to them: law students, junior lawyers, anyone navigating the profession without family infrastructure. The vanity URL on the active account is simonpricesocialmobility, which is about as clear a positioning statement as a LinkedIn handle gets. The top post is structured as five points starting with “You belong here”, and reads as if it was written for one specific reader at a time.

Topic fingerprint

• First-in-family law students and lawyers. The core beat, repeated across the year.
• Social mobility in the profession. The hidden curriculum, unpaid work experience, the assumed resources.
• Coaching and community. “Not followers, community” is a recurring line.
• Napthens culture. Napthens culture. The firm gets mentioned as the place that lets him be a lawyer, an academic, a coach and a social mobility advocate at the same time.
• Lived experience as evidence. Resilience, judgement, work ethic, framed as advantages first-in-family lawyers have already proven.

Best post of the quarter

A 20 February 2026 post addressed directly to anyone who is first in their family to pursue a career in law. 1,216 likes, 110 comments. A direct address to the audience he’s spent two years building. The five-point structure (“You belong here”, and the four bullets of why) is the post that almost certainly powered the 153-place climb.

Firm context

Napthens has a substantial tracked LinkedIn footprint: 1,079,519 power score across 209 individuals in the window. Price’s 8,721 is 0.8% of that. The percentage is small but the trajectory matters more: a year ago he was outside the top 150. The Napthens platform clearly tolerates and supports the social-mobility positioning, which is the kind of firm-individual fit that doesn’t happen everywhere.

Why follow him?

• If you mentor first-in-family lawyers or run a social-mobility programme inside a firm.
• If you want to see a 153-place quarterly climb explained by content and positioning rather than algorithm timing.
• If you advise law schools, universities or apprenticeship routes on how to reach first-in-family applicants.

If you only read one of his posts, read this

The first-in-family post. It is the post that explains the climb. Read it as a worked example of how to write a post for one specific reader and have a thousand more recognise themselves in it.

Source: TBD Marketing LinkedInfluencer dataset, Q1 2026 Top 200. Posts sample window: 23 March 2024 – 1 April 2026, across two linked LinkedIn account states.