THE ECONOMICS OF LINKEDIN
Everyone in this industry has an opinion on whether lawyers should be “doing LinkedIn.” Almost nobody has done the sums on what it’s actually worth – until now.
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Everyone in this industry has an opinion on whether lawyers should be “doing LinkedIn.” Almost nobody has done the sums on what it’s actually worth – until now.
Everyone in this industry has an opinion on whether lawyers should be “doing LinkedIn.” Almost nobody has done the sums on what it’s actually worth. That’s the gap our new Economics of LinkedIn report closes.
For years, we have tracked thousands of lawyers and barristers across five distinct cohorts, scoring every post on the platform by the engagement it actually generates. Not follower counts, not vanity metrics — the real, compounding return on the time a lawyer spends showing up as themselves.
I have never been coy about backing an opinion with data, and that report is this instinct taken as far as it will go.
Should your most senior lawyers be using LinkedIn? And if so, how?
