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Two days that take lawyers and legal marketers from "I should probably look into this" to building AI tools they actually use at their desk. No slides about the future of law. No vendor demos from people who have never billed a client. Just two practitioners who use AI every day, showing you how they do it.
Individual seats available now. Lawyers and legal marketers attend in separate tracks on the same days, each led by a specialist who works in your world every day.
First cohort: Tuesday 1 July and Tuesday 15 July 2025. London. Places limited to 20.
Hold a placeEvery managing partner has read the articles. Every associate has quietly used ChatGPT on a Friday afternoon when nobody was looking. The problem is not awareness. It is the enormous gap between "we are looking at AI" and a lawyer who has actually built something useful with it.
You have found the shortcuts. Content moves faster. Decent enough. But saving time on a task is not the same as building a system that changes how your BD function works. That is a different thing entirely. This programme builds the second one.
Most AI training makes this worse. Either it is slides about the future of law from someone who has never billed a client, or a generic tech demo from people who do not understand how legal professionals actually work. Neither moves anyone forward. This does.
Both days follow the same shape: morning sessions build the knowledge, afternoons put it straight into practice. We run the two days with a gap between them so delegates can experiment, try things, and come back to Day Two with sharper questions. That peer learning moment at the start of Day Two — "what did you build?" — is often the most valuable part of the whole programme.
Bring your own use case or pick from our library of challenges built for your role. Either way, you leave with something that works at your desk on Wednesday morning. That distinction matters more than anything else in this programme.
We handle the technology. You bring the problems. There is no IT setup to wrestle with, no firm approvals process to survive, and no waiting around on the day wondering if it will work.
Every delegate gets hands-on Claude access through a dedicated session we provide. Your firm's IT team does not need to be involved at any point.
You log in. You build. You log out. What you built comes home with you.
Individual seats available for lawyers and legal marketers at the same rate. Maximum 20 delegates per session. Both tracks run in parallel on the same days, so you learn alongside peers from across the sector rather than a room full of people from your own firm.
We are not theorists. We are not conference speakers who discovered AI last year. We use these tools to run our businesses, serve our clients and produce the work that keeps the lights on. That is the only reason either of us is qualified to run this programme.
Solicitor, legal technology specialist and one of LinkedIn's most prominent independent voices on AI in law. Matthew has built his reputation by cutting through the noise and showing lawyers what actually works — not in theory, but in practice, on real matters, for real clients. His legal technology business sits at the intersection of legal practice and AI implementation. He uses these tools daily. He speaks lawyer to lawyer about ethical obligations, client disclosure and what good practice looks like right now.
Founder of TBD Marketing, a legal sector agency with over two decades working exclusively with law firms. Simon advises firms on brand, positioning and commercial growth. He does not talk about AI theoretically. He uses it to run his agency, serve his clients and produce the work that keeps the lights on. Marketer to marketer, he brings the kind of commercial credibility that no tech vendor or conference speaker can match. Because he is doing it. Not describing it.
They will be the ones who built something on a Thursday afternoon and could not stop thinking about what else they could build. We are here to create that moment. And then make sure it pays.
Twenty places. First cohort on 1 and 15 July. Interested in an exclusive firm programme? Get in touch.
Fill in your details and we will be in touch within one working day. No payment at this stage. We will confirm your place, answer any questions, and can issue a purchase order invoice for your finance team when you are ready to confirm.
