London, 11 January 2026 – Arbor Law, a specialist legal services firm providing flexible resourcing and counsel to in-house teams and businesses, is pleased to announce the appointment of Simon Marshall as Fractional Chief Marketing Officer. Simon will take up a six-month engagement, reporting to Fractional Chief Transformation Officer, Sahar Farooqi, who is overseeing Arbor’s Transformation Project.
Arbor Law was founded by partners and directors Kate Bennett, Dan Adams and Ed Rea. With extensive experience in commercial, corporate and regulatory legal work, Arbor Law attracts lawyers from high profile, City firms looking to use their skills and experience to transform businesses.
Simon will lead an initial audit of marketing, business development and operational processes, before executing several aligned projects designed to embed the firm’s new business plan and deliver growth. His role will include close collaboration with the partners and founders to refine their marketing and equip the firm to win more of the top-tier work they currently undertake for their clients.
Sahar Farooqi says of the appointment:
“We’re pleased to appoint Simon to this role. Simon embodies the zeitgeist of change in the legal market and we are keen to draw on his extensive marketing and BD expertise as we deliver on our transformation plan for Arbor.”
Kate Bennett commented:
“It’s an exciting time for Arbor Law. Our entire firm is built on the fact that we’ve seen law evolve, and it continues to, which is why now is the time to embark on our most ambitious growth plan yet. We’re looking forward to working with Simon to refine how we position ourselves to win new work and attract the top tier talent that allows us to deliver the exceptional work we have built a reputation on.”
Simon added:
“Arbor Law brings an impressive pedigree – lawyers who have worked in international law firms and senior in-house roles, now delivering flexible legal services for legal teams and businesses. It feels like Big Law without the baggage. The team is premium, intelligent and understated, with lawyers who have come out of top City firms and senior in-house roles because they genuinely love doing the law. There’s a clarity and confidence to how Arbor operates that really stood out to me. I’m excited to work with the partners to sharpen how that story is told and support the next phase of growth in a way that stays true to who they are.”
About Arbor Law
Arbor Law offers flexible legal services for legal teams and businesses. The firm’s team has experience in international law firms and as senior in-house lawyers in global businesses and fast-growth start-ups. That background informs the firm’s approach: delivering commercial, accessible legal advice that operates as an extension of a business or legal team.
Arbor’s services span commercial, corporate, corporate governance, commercial dispute resolution, data protection, employment, procurement, and solutions including virtual general counsel, outsourced compliance solutions, start-up legal advice and legal operations.
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