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Legal directories 2020/21

Legal directories 2020/2021 A few dates for your calendar as we move into UK directories season once again: 30 September 2020 – UK edition of The Legal 500 is published. 6 October 2020 at Noon – How to get ranked in the directories – a webinar for smaller law firms and law firm founders 7 … Continued

AIDA and law firm content

My dad had tickets to see Aïda on three separate occasions. On the first, his mum passed away. One the second, his brother passed away. So it was with quite some trepidation that we went to see Verdi’s masterpiece at the Royal Albert Hall together a few years ago. This article, however, has nothing to … Continued

An introduction to law firm marketing

Marketing is a lot of fun. A bit like driving, you need to learn the mechanics and the rules of the road but, after a while, you can enjoy the scenery a little as you do it. Laura has kindly asked me to explain the basics of law firm marketing so that you might well … Continued

The end of the beginning?

Are we yet at the end of the beginning of this pandemic? My heart says no. My head agrees. Even the simplest of business planning exercises tells us that any attempt to return to the old way of life and lawyering is not yet an option. Life, how we conduct ourselves and how we do … Continued