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Here’s our latest thinking.

How long is a blog supposed to be?

What is a good average read time for a blog?

On average, how long will people spend reading my blog post? This is such a good question. The first thing to say is that we do have an average amount of time that people spend on blogs – it’s about 2m20s across the legal sector’s blogs and insights for the past 18 months. In a … Continued

How do I write a blog post?

How do I write a blog post for my law firm?

Where do I even start when it comes to writing a great blog post? Good question and one that we’re going to answer in the format of a great blog post. Hopefully. Getting to grips with how to write a blog post is a big moment for anyone as it shows that you know what … Continued

Is employment law overheating?

Everyone’s favourite legal PR, Giselle Daverat, and I ran a survey of employment lawyers last week under the title: “Is employment law overheating?” We’d heard rumours that employment lawyers were among the busiest in the market and we wanted to find out more. And as it turns out… They are incredibly busy: Every single respondent … Continued

How do I make a new website?

How should I make a new website?

If you’re setting up a new business, it’s quite often tempting to create a new website yourself. There’s something fun about the idea of creating the site precisely as you want it. Our strong advice: please don’t do this. If you can afford a few hundred pounds (or more) you can get up and running … Continued

VHS tape

#80swatchalong – a movie night on Twitter

A few of us (me, Saltmarsh’s Helen Burness and Totum’s Gary Jones) who work in the legal sector (mainly) but not as lawyers thought that we’d do something to bring everyone together and have a fun collective experience whilst we’re all in lockdown. So, combining four things that we love (movies, the 80s, family and Twitter), … Continued

At peace - #Digital100Image

#Digital100Image – the power of the imagery

The #Digital100Image We’d like to see more people use great imagery in their work in the professional services sector. Today, we’re proud to announce the inaugural Digital 100 photography competition: #Digital100Image   How do I enter the #Digital100Image competition? The method is simple: Enter one of your own photos on this week’s theme: “wellbeing” by 3pm GMT on … Continued

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Like and share a coffee

How do I improve my social media reach?

With more people than ever working from home and free from interminable meetings, now is a perfect storm for producing and sharing great content for both your regular content and your advertising options. How can I get more reach for my social media posts? The first thing to note is that the giants of social … Continued

Waiter carrying coffee

Covid-19 – culture wars for UK and US law firms?

How much do you value your people? The old saying goes that you should dump a partner who is ‘rude to the waiter but nice to you.’ Which begs the question, what message does it send to your employees and clients, your lawyers and your targets if you think it’s okay to treat your business … Continued