Why do Company Pages perform less well on LinkedIn?

There’s been a lot of questions over the last few months from law firm, lawyers, and the professionals who work alongside them asking us whether or not company pages, perform less well than the individuals pages.

It’s a really good question, and my sense has been for a long time that there are a couple of reasons why LinkedIn Company pages don’t always do as well as personal pages.

The first reason is that people tend to write differently when they write for the Company Page. Quite often the language can be quite stiff, a bit mundane, and there’s no real sense of personality as applied to it.

There are of course exceptions. We’ve seen some wonderful posts over the last few months from certain firms. However, as you may have seen from some previous comments I’ve made that when we were reviewing this year’s law firm LinkedIn posts, we got to about the 15,000th before we saw the first question asked. That post was by Herbert Smith Freehills, which went on to get tens of thousands of impressions. By no coincidence, that was because it got a lot of comments. Comments drive impressions on LinkedIn.

The second major reason that your firm’s page or Company Pages, as they called on LinkedIn, don’t perform as well, is quite simple technical one: Company Pages can’t easily comment on posts that they are not directly tagged in or that they didn’t originally post.

If you’re interested in subject matter, or if you want to get involved in a debate on LinkedIn as an individual, it’s quite simple to join the conversation. Commenting as a person is what actually drives a lot of the impressions as LinkedIn sees that you’re interested in being part of a broader conversation. It learns what you’re interested in, and shows you more of that kind of content: it’s a virtuous circle. If you’re doing business development work as an individual on LinkedIn, then that’s what you should spend your time doing: The occasional original post for yourself, but a lot of your time should be spent on commenting and liking others’ posts.

Now, as I say, Company Pages by default can only comment on those posts that they already tagged in. They can comment on their own posts, of course, which is a bit odd, but they can reply to comments on their own posts which is of course best practice.

Can a Company Page comment on a post on LinkedIn?

If you’re looking to comment as the Company Page, there are several options available to you.

Option One

As per Jennifer Sargeant’s video below – involves a little bit of jiggery pokery.

In short, you need to have:

  • the post you want to comment on open;
  • your Company Page open – or at least you need to have the digits that identify your company in its LinkedIn url; and
  • finally, you need to have a blank tab open so that you can join these two elements together like this:

“Original Post ID” + “/?actorCompanyId=” + “Your Company Page ID”

Option two

Alternatively, you can install one of a few Chrome extensions which allow you to then choose which account you are responding from when you reply in LinkedIn. These are a workaround and they might get take down quite quickly.

Here’s an example of a Chrome plug-in to comment as a LinkedIn company page.

Results

These two methods remind us that we can engage with content from a company page. And if we do so with some personality, or by asking the right questions, or commenting “Hey look, this is a really good question but why don’t you come look at this report we’ve written some of which is really relevant” then you’ll improve your Company Page results.

I promise that if you spend time commenting and liking from the Company Page, it will get you a greater results for your Company Page. Then we can finally settle the debate as to whether or not individuals and company pages perform better

I hope you enjoyed this tip.

 

Can I tag someone in a comment on LinkedIn?

Is it possible to tag people in a LinkedIn comment?

Yes. If you want to tag someone in a LinkedIn comment, simply type @ then begin to type their name and select their name from the drop-down selections.

Is it possible to tag a Company Page in a LinkedIn comment?

Yes, it is. If you want to tag a company page in a LinkedIn comment, simply type @ then type in the company page name and select the right page / company from the drop-down list.

Sometimes, it’s hard to choose the right company when you’re tagging on LinkedIn so check out our tips.

Why would someone tag me in a LinkedIn comment?

To draw your attention to the post or maybe to give you recognition for something. It’s fine as far as LinkedIn etiquette is concerned but you might be penalised if they then untag themselves from your LinkedIn post.

How do I untag myself from a LinkedIn comment?

LinkedIn itself tells us that to remove a mention or tag of yourself, you need to:

  • Click the More icon in the top right corner of a connection’s post.
  • Click Remove mention from the list of options that appears.
  • Click Remove.
  • The post will no longer link to your profile although your name will remain in the comment (because it’s not your comment to edit).

Why would I untag myself from a LinkedIn post?

The content may not be relevant to you. The opinions expressed might not be right for you. You might not want to be associated with the person who tagged you. There are lots of good reasons to untag yourself from a LinkedIn post.

How do I tag someone / a company in a LinkedIn post

How do I tag someone in a LinkedIn post?

To tag a LinkedIn profile in your post, type the @ symbol and then begin to type their name. Once the list of names appears, you pick them from the list.

How do I tag a company in a LinkedIn post?

To tag a company in your LinkedIn post, type the @ symbol and then begin to type the company name. Select their name from the list when it appears.

Like this:

How do I tag a company on LinkedIn?

 

What is a LinkedIn handle?

The names or company pages are called handles. Like @Simon P Marshall – that’s mine.

Why is it sometimes hard to tag someone in a LinkedIn post?

LinkedIn can be a bit glitchy when it comes to tagging people or Company Pages. The best way to do it is to write @simon p marshall for example and then highlight that text and the option list of who to select will appear.

Why is it sometimes hard to tag a Company Page in a LinkedIn post?

To tag a company page in a LinkedIn post, you often need to know the name of the page before you start your post. So, you should research the company page first. Why? Because company pages are harder to find and you want to know that you’ve got the right one. Sometimes it’s necessary to type in the whole name just to get the tag option to appear.

Can I test out tagging a company?

Sure, feel free to tag us in a post: either @Simon P Marshall or TBD Marketing.

Should I tag someone in a LinkedIn post?

Is it a good idea to tag someone in a LinkedIn post?

The answer is both yes and no. If you tag someone, you’d better hope that they like and comment on your post. LinkedIn stakes a lot on it. If they like it, LinkedIn knows you got it right and pushes the post further. If they comment, further still (four times further). If you tag more than one person, each person needs to like the post for it to achieve the desired effect.

What should I do instead of tagging someone in a LinkedIn post?

It’s probably safer to issue the post and tag people in the comments, naturally, over time. “What do you think @Simon Marshall?” “I’m keen to hear your views @Jane Doe” Also, if someone untags themself, then LinkedIn will punish your post with fewer impressions.

Why do people tag others in their LinkedIn posts?

It’s a good way of recognising someone else, their contribution. It’s also a good way of bringing a post to their attention (see above for the risks though). Used correctly, it’s quite a social thing to do.

What if I still really want to tag someone in my LinkedIn post?

So, one trick might be to warn people that you’re going to tag them. Then they’ll either ask you not to or be primed to like and comment. Feel free to tag us and use our hashtag #Digital100 Find us on LinkedIn at Simon Marshall or TBD Marketing.

Why should you join Clubhouse?

I guess one of the first things that struck me when I went on to clubhouse, the new audio only social media – was the following question, “How could anyone make any money out of this?”

I may not be the same as every other communications or marketing individual as I’ve also had a life in sales. For me, understanding where you can make money out of spending your time doing a marketing activity is essential because there are a limitless number of marketing and PR activities, comms activities and events activities that we could do. So we need to prioritise those that are most likely to give us the kind of profitable growth that we want.

Now, as it turns out, Clubhouse is quickly evolving into a platform in which people are able to make deeper and more profound connections with other individuals, and there’s talk of major deals having been pulled off as a result of being on the platform. For starters, it removes the limitations of having to read everything. The opportunity on Clubhouse is to to genuinely interact with other humans hear their tone and inflection to understand where they’re coming from, hear their civility, hear their humanity, hear their expertise.

That’s leading it to be a different kind of social media platform, perhaps, unlike Twitter and Facebook and LinkedIn, which all seek to some extent to try and supplant each other. Clubhouse’s role is actually to put the social back into social media to allow us to connect with people in a way that Liam mentioned in his post yesterday. At the end of the day, we all want to be connected.

So, a bit like using zoom, or Otter, which is what I’m dictating this blog post on, or any other form of technology, Clubhouse could well be a tool, through which we achieve other ends, something that supplements what we’re doing elsewhere already. If we are on LinkedIn and spending time there, then perhaps inviting people to come and join us on clubhouse is a natural extension. Well, until LinkedIn gets its act together and invites us to all have LinkedIn live.

Clubhouse works as follows: anyone can host a room, a bit like an audio Zoom. The speakers are on stage and can invite people up from the audience to speak (remember to mute yourself as you go on stage). Then, anyone followed by any of the speakers sits in the front row, and others sit in the cheap seats at the back.

The content has been a mixture of gold dust and, well, the opposite of that. But the norms are being established and poor content will soon be rewarded with nobody coming into the room for your event.

The formats are also either: speaker format (for genuine experts), ask me anything (which is great for professionals) or round table (which has the potential for chaos, but also for new thinking).

There’s a danger that a platform like this will end up like some amateur radio show, of course, and my sense is that we’re going to see a lot of experts hit the platform over the next few weeks. Inevitably, the first on the platform are loads of coaches, ‘make a million in 24 hours’ experts and the like. It was ever thus.

But my wish for Clubhouse is to have real deep expertise turn up and soon. And so for the people that I’ve been hanging out with a few days, we’re considering how often, we’d try and host something on the platform, how often, we’d be able to make time in our busy lives with children work and partners and loads of other things to think about. To make sure that event gets our full attention, our full focus and be able to bring our best selves to the conversation each time. It’s not viable to be on there every day if you have a day job to deliver on a client base to serve as well.

It’s a great way of marketers from law firms to take the stage and showcase their expertise and have lawyers sit in the audience and join the stage to ask questions.

Beyond Marketing, I’d like to see lawyers, accountants, doctors, planners, authors and visionaries on there really talking about the technical details as to how to do various elements of their role. I’m hoping in due course to interview some of these people on the stage.

Wouldn’t it be great to be able to interview an intellectual property lawyer to get them to share their views that would be for the benefit of everyone who’s on the platform, who runs their own business or comes into touch with copyright trademarks, or other forms of intellectual property?

Wouldn’t it be wonderful if we could interview an employment lawyer who gave us an understanding of the natural tension between employees’ rights and employers’ obligations, and how to navigate those choppy waters?

Wouldn’t be wonderful if we had people who came on to explain how we could go about financing our business our growth or acquisitions?

For me, that’s when this lovely friendly unique platform is going to really hit its stride. When the early days of pioneers slightly over, but the next people to come along and hit the platform, are forewarned and forearmed and ready to make a huge difference to those who are willing to listen and engage with them ask them questions and tell their stories and provide their expertise.

There is a fear in many professional services that by doing something like this, we will give away too much, that our competitors can copy what we do. And if the modern world has taught us anything, it’s that that simply doesn’t happen.

Everything we do pretty much is written down somewhere or other. It’s how we do it. Who we do it for and the deep level of expertise that we bring to a situation that marks us out from our competitors and Clubhouse is a great place to showcase that.

If you get an opportunity to join, I’d really warmly recommend it. I have some invitations if you’d like one.

I’d love to see you on there. Look out for me, I’ll be up the front.

 

(@simonpmarshall)

What is a good average read time for a blog?

On average, how long will people spend reading my blog post?

This is such a good question. The first thing to say is that we do have an average amount of time that people spend on blogs “ it’s about 2m20s across the legal sector’s blogs and insights for the past 18 months. In a way, that’s the absolute answer to your question.

But as to what constitutes a “good” average amount of time to spend on a blog, the answer is more nuanced:
Perhaps it’s 4 minutes “ to allow for the number of people who bounce from the blogs as soon as they land on them?
Maybe it’s “as long as the article takes to read” or some version of that, expressed as a percentage?
Perhaps it’s “as long as it takes until they click onto our call to action”?

What is a good average read time for our practice or sector or service?

Finding out the answer to this question is an excellent idea as it could well inform how you write for your target audiences. Some audiences are ready to buy and won’t need long on the page to convince them to use your the call to action.

How do I work out average read time for my blogs?

Using Google Analytics, examine your pages, and you can narrow the focus to be on just your blogs easily – especially if you have part of the called Insights or Blogs or similar.

Is total read time a useful metric?

It is, as it tells us if the amount of time that went into drafting a blog has been outweighed by the total amount of time spent reading it. It’s not a perfect measure – but it is a useful yardstick. We believe that every blog should pass this minimum test.

How long should my blog be?

Blogs should be the length that it takes to cover the subject sufficiently. Our stats tell us that well-structured, longer articles are better shared on social media and have higher average read times. So 1,000+ words do well, but longer articles with over 2,000 words perform even better if they are created in a way that suits the reader.

How many words do people read per minute?

People read at just over 200 words per minute so a 2,200-word article would take ten minutes to read. (For context, people speak at about 120 words per minute.) You can use Grammarly to work this out or use this read-o-meter.

How do people read blogs?

Except that people read in an F formation. They read the title and the first paragraph and then scan through the subheadings to find what they really want.
That’s why using H2 headings is so essential in blog writing – Google knows that this is how people read and rewards them accordingly with higher rankings.

Is it worth telling people how long the article will take to read?

This article will take you 2m20s to read. The jury’s out on this question. It’s going to come down to what’s appropriate for your target audience. If you write in a way that people know how long it takes to read your articles and can allow for it, then they often will do. Issuing a collection of pieces to be read on a Friday lunchtime may well prove popular if the total length is always around the same. This is how the Metro newspaper is written – to be read in 20 minutes each morning. People dip into that paper via their favourite pages and move forwards or backwards from there, much like they do in good web design.

How do I start to improve the average read times of my blog posts?

Always start with an audit of how well you’re doing as of today. Let us know if you’d like help with that.

How do I write a blog post for my law firm?

Where do I even start when it comes to writing a great blog post?

Good question and one that we’re going to answer in the format of a great blog post. Hopefully. Getting to grips with how to write a blog post is a big moment for anyone as it shows that you know what you’re doing when it comes to your marketing.

Apart from the main thrust of the post – the above question which should be your title and in your url – the main thing to work out is… your audience.

Who am I writing my blog post for?

Some people call this your target audience. For this post, it’s lawyers. More specifically, it’s law firm founders who want to have someone help them run their marketing better.
In your case, the person you’re writing for is likely to fall into one of two camps:
A person who can be determined through their job role; or
A person whose attention you need to bring to an issue.

A lawyer looking to write about how to deal with furlough debt will be writing for a company’s CFO or Finance Director.

A lawyer looking to write about how Wills work in the time of Covid will be writing for people looking to create a will.

They are not the same thing. One is a role, the other a state.

How will I reach my target audience with my blog post?

You’ll identify several questions that they’re likely to ask in relation to the topic that your post covers. Then you’ll structure your blog post as a set of answers to these questions.

People predominantly start looking for answers in two places; word of mouth / friends OR Google.

Why should I write a post that Google ranks? Why do I care if Google ranks my article?

Google ‘owns’ the unknown audience. The vast majority of people who start out looking to answer a question start with Google.
But it has rules.
Play by the rules and Google will reward you with dozens, hundreds, thousands of views.

My blog post is only aimed at a select number of people, why do I need all these views?

The more views that you get, the more chances of converting into a lead and then into a piece of work. Views come from unknown (mainly Google) or known (email marketing) or a mixture (social).

How long should a blog post be?

There’s no perfect answer here. Some short posts perform well and resonate with the target audience. Often, however, we see the stats that show that longer forms of content from lawyers perform better for views as long as they are well structured and keep the audience in mind. The posts that seem to do well in the structure we’re suggesting are from 800 to 2,000 words long.

How do I come up with ideas for my blog post?

First, we can help you do this. We combine our understanding of audiences, future trends and news opportunities and give you a list of blog ideas and structure to write.
Alternatively, you could simply think about your clients’ pain points, what’s on their minds right now and write about that.
You could write about what interests you.
You could write about what legal changes are upcoming.
You could write about the best project you ever worked on. You could even mention how you felt working on that project. Better still, you could ask a client to provide a quote for it.
You could, of course, simply ask your clients what you should right about. That would be a great way to know that at least one essential reader is going to read it.

How do I optimise my blog post for SEO?

Structure it the way we have structured this post:

  • One big overarching question that we’re looking to answer; and
  • Using sub-headings of other questions that we also answer on a journey to delivering the whole answer.

Why? Because every sub-heading (called an H2 or heading 2 in HTML terms) is used by Google to match those questions to real-life search queries. If you answer a question well, you’ll get rewarded with a snippet at the top of its search results pages which, in turn, will see you earn even more coverage.

Where should I post my blog?

Please put your blog (or a version of it) in three places:
On your website.
And a shorter version of it on LinkedIn as a post with a link to the main article.
And send an email to existing contacts with a link to the post.
Web attracts unknowns through Google. LinkedIn attracts known contacts and new contacts. Email is aimed squarely at those you already know.

How do I come up with the title for my blog post?

Think of the simplest way of asking the question that your blog is going to answer and use that as your title. Ours is ‘How do I write a blog post for my law firm?’ It gives rise to loads of other questions and sub-sections, but it’s clear from the outset what the reader will get when they read this blog. You should emulate that simplicity and use language that the target client uses to look for it. If in doubt, Google your question and see what results you get for your question.

Will writing a blog post bring in new work?

Quite possibly. But it’s much more likely to do so if you share it on social media and ask others for comments to add to your article (because they then have a vested interest in sharing it too).
Write a post, but don’t be afraid to recycle it a few times. If it’s an evergreen piece, it will keep getting reads long after you first post it.

Is writing a blog post a better investment of time than business development?

The two go hand in hand. Blogging is marketing, business development is about converting it into paying business. One attracts, the other delivers.

Should I allow people to comment on my law firm blog post?

Best not. People can do that on social media and you can control things over there easily enough (hint: just delete or block). But you probably don’t need some external opinions on your website until you’re really comfortable blogging. Maybe try it later?

Wouldn’t it be easier for me to do a video than a blog?

The two are complementary. It’s much easier to start out blogging where you can edit and worry about style and content separately. On video, you need to think about both at the same time. Some people are natural at videos, however, so don’t let us put you off.

How do you write a blog post?

Make time for it, give yourself some space. Work with the structure we’ve talked about here and begin by jotting down some bullet-point answers to the many questions that you’d like to answer. For more inspiration on the questions to answer, do a search on answerthepublic.com and see what real people ask in relation to your subject matter. Oh, and maybe look at alsoasked.com which tells you all the extra questions that Google suggests that people also asked when they searched for your phrase. Between those two resources, you’ll have much of what you need.

I’ve had my article appear in a magazine, should I put it on my blog?

Put it on your social media and email it to your contacts but please don’t put it on your blog. If the magazine has a good readership, it looks better to let the magazine do its job and bring the audience to you. If you promote it on social media and also by email, then everyone you know will then get to see it. Your blog should be for unique content, as much as possible.

Can I see an example of a blog post?

You’re reading one. A very good one, in fact.

What is the purpose of a blog?

One of two things (called calls to action) depending on the audience.
For unknown audiences, to make themselves known to you. Predominantly, this has been by signing up to your email newsletter, but other options are available.
For known audiences, for them to contact you in relation to the issue at hand.
Please never write a blog post without a call to action at the end.

How often should I blog?

That’s up to you. How much free time do you have? How many burning ideas do you have? How many leads can you handle?

What’s the most money you’ve earned from a blog?

Two separate blogs have each earned us over £50k in instructions. We’ve heard of more for our clients.

Can you review my blog post for me?

Sure can, there’s just a small cost. Please email us.

Please can you help me come up with some ideas as to what to blog about?

We’d be happy to on a fixed fee basis. Just drop us a line.

Any final tips on how to write a legal blog post?

Don’t use footnotes. Or Latin. And don’t put your article in a PDF.

What are my next steps?

If you have any other questions, then please just drop us a line. People like you do every day, you know.

AIDA and law firm content

My dad had tickets to see Aida on three separate occasions. On the first, his mum passed away. One the second, his brother passed away. So it was with quite some trepidation that we went to see Verdi’s masterpiece at the Royal Albert Hall together a few years ago.

This article, however, has nothing to do with Verdi’s Aida, except as a useful mnemonic for you.

What is AIDA?

All the consumer brand marketing materials we receive / that are aimed at us fall into four the stages areas of the buyer’s journey:

Awareness;

Interest;

Action; and

Decision.

 

AIDA.

 

I’m a firm believer in looking at what consumer brands do and adopting the best of it for professional services firms. I’d recommend that every law firm should consider the user intent at every point of the buyer’s journey and make sure that its marketing is optimised accordingly. If that sounds like gobbledygook, then it’s probably easier to explain by looking at the four stages of AIDA for law firms.

 

Awareness phase

User status £I have heard of this thing and I may need to know about it. What is it?

User intent: I want to learn the basics of this theme.

User source: Google, probably.

Content at the awareness stage is informational and provides outline details for people who have just come across a subject matter. In the consumer world, this could well be understanding where the season’s fashion trends are going and awareness may well be the first time that you spot a certain style of top or dress in a magazine. Is ‘blue’ in? Are stripes ‘cool’? That’s awareness.

In B2B, this is often the overarching piece of content that introduces a subject matter to a non-expert and explains the basics of the theme to them.

Too many law firms omit awareness communications in their campaigns. Often this is because the content is less legal and more business or thematic. Even more often, it is because the value of awareness communications is underestimated by firms and undervalued by their marketers.

First, Awareness traffic drives volumes which boosts the rankings for all your website pages.

Second, awareness visitors are more likely to come back to your site when they are ready to move on to the next stage: Interest. If all the Awareness traffic is going to your competitors’ sites, then guess which firms are more likely to get the call when it comes to being instructed? How do we know? Because we use attribution models which tell us which traffic returns and ‘buys’ your services.

Finally, in terms of the volume of visits to a website informational or awareness communications are the number one thing that attracts readers.

Interest

User status: “How do I…?” What does this mean for my business?

User intent: I want to learn more about the specific impact of this theme on me/my business.

User source: Google, most likely or possibly email.

The Interest phase is one in which law firms do incredibly well when it comes to written content. Readers who have come to a blog post via a Google search have already given the firm a strong signal as to what they’re interested in because otherwise why they’ve clicked on the link that best answered the question they typed into Google? And yet in our reviews of hundreds of law firm websites very little content is drafted to take people on the next stage of the user journey from Interest to Decision. Often these pages will end without a call to action at the bottom and so they are purely informational leaving the reader wondering what I should do next. Equally, when these pages do you have a call to action at the bottom they are often focused on getting the reader to call the partner who wrote the article. But is the reader ready to buy yet? Normally, no.

Yes, they are aware of the issues that they need to tackle, they have read your excellent article on some technical elements of the issue and so they have an understanding of how and when and why they need to tackle the issue. But at this point in time they remain to be convinced that your firm is the one to instruct. Hence, we need to move the audience from the Interest to the Decision phase.

Decision

User status: “Is this the right firm for the task?” “Can I afford this firm?”

User intent: To determine if this is the firm you want to instruct.

User source: Interest page, email, word of mouth, remarketing/retargeting.

When we work with clients to design the contents of their decision phase materials, a good starting place is often to ask why clients would not instruct you at this stage. For example, what would their objections be to using your firm? What would their objections be to acting right now? What would their objections be to using the individual who wrote the article?

Then we flip these objections and considerations on the head and answer them proactively by including case studies, worked examples, client testimonials, quotes for partners, market insight into how challenging the journey may be to go from and identifying the issue to solving the issue. This is what takes the buyer through the psychological decision making part of the buying journey. It’s worth noting that this is not a stage that is based on the assertion of your technical prowess but rather the demonstration of it.

It’s quite possible that this content sits on the same page as the Interest phase. For single page strategies in the areas of, say, divorce and personal injury, this is almost the norm as those firms have paid for the lead and now want to convert it into an instruction.

For commercial firms, you should test what works and base your decision on what the data tells you. Please note, however, that every request to click through to a new page will lose 75% of the audience. That fact alone should influence how many layers of pages you have in your hierarchy.

Action

Finally, and this applies to every law firm that has a website, I’d ask: how easy is it to buy your service?

How many times have you visited a clothing website that seem hellbent on preventing you from making a purchase? Will you use the site again?

In law, one simple example is that most firms wish to put all of the lawyers that they have in a certain area on the webpage believing that it’s important that the client sees that they have strength in depth. So, potentially, we have 15 to 20 lawyers on the page after an article. There is a maxim in sales and marketing that the confused mind never buys. Potential clients who are confronted with 20 contacts on the page are more likely to leave the page that they are to contact one individual. People hate choice at the point of sale. Firms need to refine this part of the buying process so that potential clients make the right decision and that the firm can then distribute the work internally when it has been instructed.

Have a call to action and make it simple to buy. Upsell when you’ve already made the sale. Don’t get in the way of the sale.

Next steps

We’ve found that auditing your content, thinking about where flows are working and where audiences drop off is essential to improving the number of leads you get from your website.

If you don’t think you can get leads from a website, join us at this event.

If you’d like to do an audit, then we should have a chat.

 

P.S. The opera was great, by the way.

Is employment law overheating?

Everyone’s favourite legal PR, Giselle Daverat, and I ran a survey of employment lawyers last week under the title: £Is employment law overheating?”

We’d heard rumours that employment lawyers were among the busiest in the market and we wanted to find out more.

And as it turns out… They are incredibly busy:
Every single respondent said they were operating at over 90% of target; and
An amazing 87.5% were operating at 100% or more of target.

Employment lawyers told us…

The ‘guidance’ is developing daily and in relation to furlough HMRC is now starting to change its approach and then announce this will be retrospective. This makes it challenging to give the clients the certainty they deserve because it’s like advising in sinking sand.”

Partners and senior associates are very stretched as more of the advice is ‘business critical’ than normal. Junior associates are less busy and paralegals even less so.” According to James Davies of Lewis Silkin.

“Recently, there has been a noticeable increase in restructuring and redundancy.”

“We’ve been very busy but not all chargeable as we support many long term clients in crisis. There has been a lot of non-chargeable time spent learning the new coronavirus laws and guidance and creating content to stay visible in the market.”

“The first few months of lockdown were busy as we tried to keep up to date with the ever-updating and changing rules of the coronavirus job retention scheme. As the pace of change has slowed, there has been a noticeable increase in the restructure and redundancy workload. This has been offset a little by the pause in employment tribunal proceedings – however temporary. We paused a recruitment process in London but have the benefit of a network of offices and all levels of employment law support.”

“As an employment law and disputes-focused firm, our run rate has been very high recently. Everyone at Bellevue Law has been careful to try and look after themselves and their families whilst meeting client obligations. It’s a tough balancing act, but we keep talking and helping each other.” Florence Brocklesby of Bellevue Law.

“As a firm with a large specialist employment team we can manage capacity. It is essential to have deep and dedicated know-how support to keep track of all of the changes. It is also important to have support in other key areas such as tax and contingent workforce and particularly health & wellbeing. It’s a team effort.”

What else?

We also asked the leading employment lawyers, “Who else is busy?”
The most mentioned teams were: Disputes. Family and private client. And apparently, M&A is picking up.

Feel like you missed out?

If we didn’t contact you, please comment/DM us and we will next time. We’re here to make you famous – it’s what we do for clients every day.

How should I make a new website?

If you’re setting up a new business, it’s quite often tempting to create a new website yourself. There’s something fun about the idea of creating the site precisely as you want it.

Our strong advice: please don’t do this.

If you can afford a few hundred pounds (or more) you can get up and running with a beautiful site within a couple of days. An expert web designer will be able to help you make all the right decisions so that it works well (i.e. sells and delivers leads) as well as looks great.

If you’d like a guide as to how much to budget, then fill in our “how much should I budget for a new website?” survey.

And whilst someone is working on your website, you can focus on your sweet spot: bringing in new business.

 

 

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