What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in
In six weeks’ time, I am doing a talk for the PM Forum – a group for professional services marketing experts – on data and
Clarity for your firm’s 2020 vision I love the cover of this month’s The Lawyer magazine, partly because I just did a sight test, and
What are the four quadrants in The Digital 100? When we analyse the top law firms’ digital marketing strategies, they fall into four quadrants: those
The Digital 100 – current rankings Below is the overall ranking for digital marketing at law firms for this quarter. TBD has used a range
The anatomy of a great article How do you write a great article? Here are some steps that you can take which will improve your
What can we learn about engagement/reader’s mindset from the Government’s approach to the Withdrawal Agreement Bill last week? Every piece of writing should have an
Do we ask people to read too much in too short a timeframe? It’s not often that word counts and read times make it onto
The power of a little positivity Fancy a peek under the bonnet at a competitors’ analytics? Here’s a very quick exercise (then please come back
How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements
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