Writing for the reader’s mindset
What can we learn about engagement/reader’s mindset from the Government’s approach to the Withdrawal Agreement Bill last week? Every piece of writing should have an
What can we learn about engagement/reader’s mindset from the Government’s approach to the Withdrawal Agreement Bill last week? Every piece of writing should have an
Do we ask people to read too much in too short a timeframe? It’s not often that word counts and read times make it onto
The power of a little positivity Fancy a peek under the bonnet at a competitors’ analytics? Here’s a very quick exercise (then please come back
How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements
Global traffic rankings for Digital 100 law firms Having just run the first-ever Digital 100 report, some key stats are emerging as benchmarks for major
What is Total Read Time? Total read time is a measure of the amount of time that people have ever spent reading your webpage. It’s
Aaaaahhh headlines. The joy of drafting a hilarious opening, the desperation of the editing process. I love headlines. I hate headlines. I jump out of
Nobody likes talking about the R word. It’s possibly the only non-profanity that’s less popular with business than the B word. Deal-makers, bankers and accountants:
Why Friends is the evergreen content every marketer needs to love Talk about spotting a hole in your pipeline: Netflix recently paid $100m to extend
Sometime around February 10th 2019, Dave L Clements decided he’d change my world forever. I don’t know Dave. You might, but I have never met
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TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me