Current ranking: #15

Signature move

Lived-experience posting on social mobility and health. Moore’s biggest posts of the quarter are about her own life: a former free-school-meals student standing in the House of Lords because of a paralegal apprenticeship, a public account of her endometriosis diagnosis after nine years. The posts are specific, the stakes are real, and the writing has the kind of clarity that comes from having to explain things to people who don’t share the experience.

Topic fingerprint

• Social mobility and apprenticeships. Free school meals, council estates, paralegal routes into law. The defining beat.
• Endometriosis and women’s health. Diagnosis delays, lived experience, the politics of being believed by doctors.
• PARS and the House of Lords moment. The Post Apprenticeship Recognition Scheme post is the canonical Moore output.
• DWF firm culture. DWF firm culture. Quieter but present. The firm gets mentioned as the place that backed her route.
• Recognition and visibility. The link between being seen and being able to open doors for the next cohort.

Best post of the quarter

An 11 February 2026 post about attending the Post Apprenticeship Recognition Scheme at the House of Lords. 227 likes, 27 comments. An account of attending PARS as someone who grew up on a council estate, in a low-income single-parent household, on free school meals. Full-circle moment, written without apology.

View post on LinkedIn

Firm context

DWF is the same firm at #3 (Jayne McGlynn). DWF’s tracked power score is 444,164 across 822 individuals. Moore’s 8,969 is 2.0% of that. She’s one of two DWF voices in the top fifteen, on completely different beats: McGlynn doing governance and M&A, Moore doing social mobility and lived experience.

Why follow her?

• If you’re at a firm with an apprenticeship route and you want to see what good visibility of that route looks like.
• If you write or commission content about social mobility and want examples that don’t talk over the people they’re about.
• If you’re testing whether a low-volume, high-weight posting strategy can hold a top-fifteen ranking. Moore’s data says yes.

If you only read one of her posts, read this

The PARS / House of Lords post. It is the cleanest example of how Moore writes: specific, first-person, named places and named circumstances, no apology and no inflation.

View post on LinkedIn

Source: TBD Marketing LinkedInfluencer dataset, Q1 2026 Top 200. Posts sample window: 7 January 2026 – 3 March 2026.