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We’ve been tracking LinkedIn performance across UK law firms for a number of years. Your firm’s corporate page and your social army are in there — and so are your competitors’.
If your leadership is asking why competitors seem more visible, this is how you find out.
Your lawyers spend time on LinkedIn every day. But without data, you’re guessing — about who needs training, who’s already performing, who’s taking the brand to market, and whether any of it is working.
Most firms can’t answer these questions. Can yours?
Are we getting the networking and visibility opportunities we should be from LinkedIn?
Are we getting the networking and visibility opportunities we should be from LinkedIn?
Are we getting the networking and visibility opportunities we should be from LinkedIn?
Who are our original thinkers, and are their messages actually landing with audiences?
Are we only getting reposted by people inside our own organisation?
How is our leadership team performing on LinkedIn compared to rival firms?
We track both your corporate page and your people — your social army. Combined with benchmarks from across the UK Top 250, your report gives you intelligence you can’t get anywhere else.
Who in your firm is creating content — and who has gone quiet?
- Posting frequency across the firm
- Who's active, who's dropped off, who's never started
- Fastest-growing individuals and plateaued voices
- Visibility by seniority and office
Who is amplifying your firm's message — and how consistently.
- Who advocates for the firm and how regularly
- Engagement quality and conversation depth
- Which teams support firm content
- High and low impact performers
Where you stand in the market — against the competitors you choose.
- Overall share of voice in the Top 250
- Share of voice by practice, sector and geography
- Competitor dominance and white space opportunities
- Activity and engagement trends over time
The 10×10 is TBD’s proprietary engagement metric. It measures the combined engagement of your firm’s top ten original posters during the quarter — capturing the breadth of activity across the firm, not just individual star performers.
It’s one of the most meaningful indicators of your firm’s LinkedIn health. Your report will tell you your score, who those ten people are, and how your firm ranks against competitors.
Combined engagement of your top ten original posters — benchmarked against the UK Top 250
We've been tracking LinkedIn performance across UK law firms for years — giving you historical context, not just a snapshot.
Your report comes with a full dashboard walkthrough. We’ll show you your firm’s data, explain what it means, and walk you through the competitive picture.
Whether you need firm-wide intelligence or individual performance data — we have a report for you. All include a 1-hour consulting call.
FOR MARKETING & BD TEAMS
How visible and competitive is your firm in the UK legal market?
The complete picture of your firm’s LinkedIn performance — corporate page, social army, competitive benchmarking and share of voice. Built for Marketing Directors and CMOs.
FOR INDIVIDUALS
How does your LinkedIn performance compare to your peers?
For partners, lawyers and legal professionals who want to know exactly where they stand. We compare you to others in your practice area, people in the rankings, and your closest competitor peers.
FOR LEADERSHIP
How visible and influential is your leadership team compared to other firms?
Benchmarks your managing partners and senior leadership against competitor firms. Built for leadership teams who want to understand their market position.
Most firms invest in LinkedIn training without knowing which of their people actually need it, or what kind. Some need to start posting. Some need to post better. Some are already performing and just need support to keep going. Some are perfectly happy with a lighter presence and that’s fine too.
Your LinkedIntelligence report tells you exactly who is who — so you can direct time, budget and training where it will actually make a difference.
Think of it as the essential first step before any LinkedIn strategy or training investment this year.
Simon Marshall, founder of TBD Marketing and creator of the Legal LinkedInfluencers, walks you through what the dashboards show and why they matter.
Early Bird Offer — ends 30 April 2026
Sign up before the deadline and get a free 1hr consulting call and one prior quarter’s data included free.
We track all firms in the TBD 250 Index — the UK's top 250 law firms by headcount. If your firm is in the Index, your data is in our system. If you're unsure, check the TBD 250 here.
You choose. When you request your report, we'll ask you to name three or four competitor firms you'd like to benchmark against. They don't need to be in the TBD 250 — we can benchmark against any UK law firm in our data.
We walk you through your data live on the 1-hour call using an interactive dashboard. After the call, you'll receive your report as a PDF download to keep and share internally.
Reports are based on the most recently completed quarter's data. We've been collecting this data for years, so where relevant we can also show you historical trends and how your firm has moved over time.
We'll send you your report as a PDF download along with a summary of the key takeaways and any recommendations from the call. You can then share it internally with colleagues or leadership as needed
Yes. Your first report is a one-off purchase. After your call, if you'd like to receive reports on a quarterly basis we can discuss a retainer arrangement at that point.
They will save you a lot of heartache this year. Your firm’s data is already in our system — request your report and let’s walk through it together.
