What is the Really Helpful Update?
In August 2022, Google changed how it ranks websites, from single pages to whole sites. They named this the Really Helpful Audit, and it will have already affected your website rankings.
Instead of wanting you to upload as much content as possible. Now, Google views your website as to whether or not your site is helpful to your target audience, and it does this by calculating all of the content on your website and ranking your pages accordingly.
Poor quality, unhelpful content, and inconsistent messaging will drag your whole site ranking down.