Are you keen to grow your firm’s reach and influence on LinkedIn? Then Creator Mode is the solution you need.
What is it, I hear you ask?
Well, Creator Mode was established in 2021 and is a setting designed to encourage users to post more of their own content. It provides LinkedIn’s 900 million users with new ways to grow their following and increase engagement by displaying their original content more prominently.
LinkedIn is now a worldwide medium of industry news, business advice and a place to engage with fellow professionals. The introduction of Creator Mode is another evolutionary step in the platform’s development.
In 2023, more than 5.5 million people across the globe are using LinkedIn Creator Mode to connect with their audiences on a daily basis, establish their voice, unveil new opportunities and build an audience.
But how can law firms maximise the opportunities that LinkedIn Creator Mode brings, and is switching your setting the right move for you?
Let’s take a look under the hood. What exactly is Creator Mode?
In a nutshell, Creator Mode is a profile setting on your dashboard that will help you increase your number of followers and build your brand. It also gives you greater visibility, which will help you to get discovered.
When you turn on Creator Mode, LinkedIn optimises your profile for publishing content.
Before the LinkedIn bods introduced Creator Mode, your content would primarily be put in front of your connections, unless someone in your list of connections reposted or shared it with their network.
With Creator Mode enabled, your content will increasingly be visible to people interested in the topic, which means that your articles and posts will be more visible to LinkedIn users, no matter whether they’re connections of yours or complete strangers to you.
You’ll also be able to see insights about your readership, including who’s reading your content and how often they’re engaging with it.
How do I turn on Creator Mode?
To turn on Creator Mode, simply go to your profile page and it will show up in your dashboard. Then:
- Click the Me icon at the top of your LinkedIn homepage
- Click View Profile
- Click on Creator Mode under Your dashboard
- Click Next on the preview pop-up window
- Add topics (hashtags) to indicate the topics you post about the most.
And that’s it! If you struggle at any point with turning this on, please contact us.
What are the advantages of Creator Mode?
Using Creator Mode on LinkedIn can help you in many ways. Here’s just a few benefits:
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Better visibility: Discoverability is always a challenge on LinkedIn, and Creator Mode gives you a solution to this by allowing you to prioritise your content and increase its visibility on the platform. Your posts are also shown to a wider audience, including individuals who are not yet connected with you.
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Analytics and insights: Creator Mode provides you with excellent insights into how your content is performing on the LinkedIn platform. You can see data on views, engagement and other metrics, helping you fine-tune your content strategy.
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Enhanced networking: Creator Mode lets you stand out from the crowd and attract new followers and connections. This can help you expand your network and reach new audiences.
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Establish yourself as an expert: Creator Mode allows you to demonstrate your knowledge and expertise on specific topics. By regularly sharing high-quality content, you can burnish your credentials as a trusted authority in the legal industry.
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Access to new features: Turning on Creator Mode gives you access to extra features and tools with a proven track record of helping users create better, more appealing content. You’re able to go live on LinkedIn and also write a newsletter on any subject you like and distribute it to your community.
Overall, using Creator Mode can be a fantastic way to increase your presence, establish yourself as an expert and expand your network on the LinkedIn platform.
Need more LinkedIn help? We provide personalised LinkedIn training, tailored to lawyers, on how to optimise your profile and use it effectively. We will explain everything you need to know from the basics (optimising your profile) to the different ways you can connect and engage with clients, intermediaries and prospects (how to use it effectively).
