Current ranking: #18

Signature move

LinkedInfluencer-aware self-narration. McKeivor talks openly about being in the ranking and about LinkedIn fatigue as the year ends. The Q4 announcement post, “Number 23 appears to be my new lucky number”, frames her climb explicitly as a five-quarter project. The audience reads as engaged with the meta-story of her trajectory, not just the individual posts. It’s a strategy that works particularly well in the top fifty, where the rank itself is the news.

Topic fingerprint

• Personal climb narration. Her ranking history, LinkedIn fatigue, what’s working and what isn’t.
• Bristol legal community. Bristol Law Society moments, networking, regional events.
• Reshares with framing. Five reshares in 37 posts. Small share, but they’re South West-specific and intentional.
• Career and craft. What she does at Freeths, why she does it that way.
• The new algorithm. The new algorithm. She talks openly about how LinkedIn has shifted in 2025-2026, a piece of self-awareness most ranking-climbers don’t share.

Best post of the quarter

A 15 January 2026 post on hitting #23 in the rankings. 181 likes, 44 comments. The Q4 announcement post frames her ranking arc from #98 to #23 and reflects honestly on LinkedIn fatigue and the algorithm shift. The post that signals she’s playing a multi-quarter game.

Firm context

Freeths has a relatively concentrated tracked LinkedIn footprint in the dataset: 372 individuals contributing a combined power score of 116,703 across the window. McKeivor’s 8,598 is 7.4% of that. For a firm with hundreds of tracked individuals, that’s a real concentration. She’s the largest single LinkedIn voice from Freeths in this quarter by a clear margin.

Why follow her?

• If you’re tracking how multi-quarter rank narratives play on LinkedIn. McKeivor’s feed is one of the few that talks about the climb explicitly.
• If you’re based in or marketing into the South West / Bristol legal community.
• If you want a working example of how to use the TBD ranking itself as content without making it self-congratulatory.

If you only read one of her posts, read this

The “Number 23 appears to be my new lucky number” post. It is the meta-post that explains everything else on the feed, and it is also an unusually candid take on LinkedIn fatigue and the algorithm shift from someone who is still climbing.

Source: TBD Marketing LinkedInfluencer dataset, Q1 2026 Top 200. Posts sample window: 4 January 2026 – 1 April 2026.