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Edwin Coe is a London law firm with 40 partners and deep strengths in litigation and private capital. Recognised for its B Corp credentials and a genuine commitment to independence, the firm was at a pivotal moment: a significant rebrand designed to signal its ambitions to clients, intermediaries, recruits and the wider market.
The firm had no dedicated in-house PR resource. With the rebrand launch five weeks away, Edwin Coe needed a team that could move quickly, develop the messaging, align the partners, and ensure the new identity landed as a clear statement of strategic intent – not just a visual refresh.
Francesca and the TBD team have made a real impact on our profile. Francesca is always looking for ways to get our voices out there, whether that’s through media quotes, opinion pieces, or new opportunities we hadn’t considered. One of our partners recently had multiple clients mention they’d seen both his opinion piece in City AM and comments in The Sunday Times, that kind of visibility is priceless. <br /> <br /> TBD also ran a successful media training session for our partners, which has given us much more confidence when engaging with the press. <br /> <br /> Beyond that, they’ve supported us on international matters, including a high-profile Chinese case, and they consistently secure opportunities for our partners to develop relationships with key journalists through media briefings.
TBD were engaged first to support the rebrand launch, then retained on an ongoing monthly basis to maintain momentum and build consistent media presence across the firm’s priority practice areas.
Developed a messaging toolkit for the rebrand launch: narrative framework, partner cheat sheets, press Q&A and a firmwide meeting pack to ensure every partner could tell the same story from day one.
Built and activated a targeted media list covering legal trade, business and sector press relevant to the firm’s priority practice areas, with proactive pitching and rapid-response commentary running in parallel.
Operated as the firm’s outsourced press office, handling inbound journalist requests and turning round commentary at pace – including rapid placements on the UK founder exodus debate in City AM (print and online) and LBC, and on inheritance tax and succession planning for Citywealth.
Supported the firm’s largest property team expansion in years – securing coverage in Property Week, PrimeResi, Law News and trade titles within days of the announcement.
We have secured 76 pieces of coverage in 3-4 months
1.1 million estimated views and 169 million combined audience reach
Coverage placed in The Times, Financial Times, LBC, City AM, MSN via The Telegraph, HR Magazine, Employee Benefits, FinTech Global, Citywealth, Property Week, PrimeResi, Law News and others.
Multiple practice areas represented – private client, employment, real estate, insurance and founder advisory – demonstrating the breadth of Edwin Coe’s expertise to the market.
We feel like it’s a true partnership where our people are listened to and their voices are amplified.
Tell us what you are trying to achieve and we will show you how we would approach it.
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