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When Andy Burnham set out his vision for a “rewired Britain” in June 2026, most of the immediate commentary focused on the political story: devolution, Whitehall reform and the creation of No 10 North.
But buried inside the speech was a more technical, and commercially significant, question. If a future government moved towards regional tax autonomy, what would that mean for business owners, wealth holders and families planning for succession?
That was the angle TBD identified for Edwin Coe.
As a leading law firm with deep private client, tax and business expertise, Edwin Coe was well placed to explain the practical consequences of a policy debate that could otherwise have remained abstract.
TBD understood the story quickly, saw the tax angle and helped us respond with clarity while the media conversation was still developing. The resulting coverage gave Edwin Coe valuable visibility and helped place our expertise in front of the audiences we most wanted to reach.
Spotted the angle before the news cycle did. While political commentators ran the devolution story, we identified the tax implications for business owners and wealth holders — and briefed Sean Bannister before the dust settled.
Moved fast and stayed ahead. We prepared the media note positioning Sean as available to comment before the Burnham speech had finished, giving us first-mover advantage across national and regional press.
Kept the story alive through the month. A Sean Bannister byline on the £2.5m business relief cap, a Jeremy Curtis feature on will storage, and sustained presence in the FT’s Your Questions column meant Edwin Coe’s profile kept building beyond the initial hit.
Built the right frame for the right audience. Rather than leading on politics, we positioned Sean’s commentary around practical impact — the kind of story that businesspeople and wealth holders, and the publications serving them, actually want to read.
Speed was the difference. Sean was briefed and quotable before the news cycle moved to the next angle. Being first — and being credible — is what drives syndication.
Reframing the story gave it legs. A political speech about devolution became a tax story for business. Regional and national press had a genuine reason to run it. That’s why it spread.
The syndication strategy amplified a single intervention. One well-timed, well-framed comment carried Sean’s name into regional titles across the UK, multiplying reach without multiplying effort.
Sustained activity compounded the initial hit. The byline, the feature, the FT column — each piece reinforced Sean’s positioning as the go-to tax voice at a time of policy uncertainty.
Edwin Coe’s team moved at pace. Speed only works when the client moves too. Sean was available, well briefed, and delivered consistent, quotable commentary throughout the month.
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