
What is the Les Binet and Peter Field Theory, and How Should Law Firms Implement It?
Les Binet, the Group Head of Effectiveness at adam&eveDDB, shares that there are two ways to sell products and services. First, organizations can create campaigns
Les Binet, the Group Head of Effectiveness at adam&eveDDB, shares that there are two ways to sell products and services. First, organizations can create campaigns
Downturn at bay In the UK, legal directories are an important tool for attorneys looking to expand their profile and reach potential clients. These publications
This week, the Hot 100 was published by The Lawyer magazine, spotlighting the elite of the legal industry, including the top dealmakers, successful litigators and
What is the best way to promote my award win? The very first thing to do is consider if the award came from a media
The golden years – smoothing partners’ journeys into retirement/unretirement and the benefits this brings Our society has changed in so many ways in recent decades
A decade or so ago, if you asked any partner in a professional firm what they planned for retirement, they would say, “Coach, non-executive director
If you’re ready to embark on the submissions for Chambers, due in mid-December, you need to hit pause and check that you’re meeting the recently
As we reported recently, we are currently witnessing a sea change in the legal profession as more and more lawyers quit working at traditional law
Welcome to the weekly round up of news from the UK’s legal sector. Clifford Chance leads the UK’s Top 50 law firms ranked by revenue
Welcome to the weekly round up of news from the UK’s legal sector. Post of the week – Never let yourself be defined by your
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TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me