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Key findings from The Digital 100

The Digital 100 winner 2019 - Leigh Day

How do we rank for digital marketing?

This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements that Google rewarded most and ranked the top law firms based on both publicly available data and some bespoke criteria that we created.

The result is The Digital 100 – a regularly updated ranking for digital marketing by law firms.

So how does your law firm rank for digital marketing?

Headline stats from the Digital 100

Top 10 law firms for digital marketing overall

These are the top ten firms at law firm marketing as of September 2019.

1. Leigh Day
2. Irwin Mitchell
3. Mishcon de Reya
4. Forsters
5. Linklaters
6. Lewis Silkin
7. Simpson Millar
8. Freshfields Bruckhaus Deringer
9. Shoosmiths
10. Michelmores

Bottom 10 firms for digital marketing overall

These are the firms which come bottom in this quarter’s review based on their digital marketing performance.

90. Bevan Brittan
90. Harbottle & Lewis
92. Charles Russell Speechlys
92. Sackers
94. Weightmans
95. DAC Beachcroft
96. Penningtons Manches
97. Ince & Co
98. Wedlake Bell
99. Cripps
100. Dickson Minto

Best at social overall

Leigh Day

Best for website overall

Stevens & Bolton

What is The Digital 100?

The Digital 100 is a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 both do for law firm financial performance.

Millions are being spent on digital in our sector, but not always efficiently.

The report contains three things:

  • Industry averages and performances for this quarter;
  • A dashboard for your firm with specific actions to take to improve your performance; and
  • Some best practice and myth-busting guides.

The Digital 100 – the new quarterly benchmark in law firm digital marketing.

Contact Simon Marshall for more details on pricing and content.

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