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At the heart of this report is a simple quest: to have lawyers speak to their audiences better. It’s the one that has driven me in this profession for the past 25 years.
LinkedIn is used by hundreds of millions of business professionals every week, and it’s the most complete set of CRM data in a single place that the world has ever known.
Equally, LinkedIn is a learning platform, a publishing platform, one that encourages you to find groups, a source of and place to surface testimonials, a talent platform, a research tool, an alumni platform, a place to extend your working relationships, ad one on which to remain front of mind with less regular clients and contacts.
Ask not “should I be on LinkedIn?” and instead ask “How should I be on LinkedIn?”
The 100+ voices from the UK’s legal sector that we have highlighted here are an inspiring bunch of lawyers and business professionals who have taken up the gauntlet and run with it. That’s something to celebrate as we contemplate a future in which relationship marketing will be ever more important.
Congratulations if you made the list this quarter. You’ve earned it.
And if you want to be ranked next quarter, please be inspired by Emma Mack’s interview.
Please note that some of our Q1 findings have been retrospectively updated as we found more people that we should have ranked and grabbed their prior posts too. Nothing takes away from your official ranking last quarter, but we’ve revised the findings to accurately reflect the reality at the time.
We already had a list of around 1,100 legal influencers and added in 600 more people who were recommended/nominated.
We also included the firms’ leaders and added in the leading independents and barristers.
The rules for inclusion are that each of the listed people makes the various lists if they:
Among these 1,400+ individuals, we then ranked the best-performers across the tens of thousands of posts purely on the basis of their total likes and comments per quarter.
We used a simple sum this quarter: total likes plus 4* total comments.
We call this your power score.
Should you be ranked in our Top 100?
The report includes a link to a calculator where you can work out whether you should be included in our Top 100.
If your power score:
is over 10,000, you’d rank in the top 10
is over 4,000, you’d rank in the top 25
is over 1,300, you’d rank in the top 100
So if you score anything over 1,000, please do drop us a line and we’ll include you in our future rankings.
Everyone on Linkedin has a voice. What’s yours?
LinkedIn is the digital key to business success. We provide Linkedin training sessions for businesses and individuals to get the most out of LinkedIn. Whether you’re just starting out or need a helping hand in generating more reach, our programmes are designed to equip you with the skills and strategies needed to stand out in today’s competitive professional landscape.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
