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Linkedin Influencers Logo | TBD Marketing

PROFILE

Michelle Seddon

Clarke Willmott

The numbers

MetricValue
Current rank (Q1 2026)7
Prior rank (Q4 2025)6
Power score12694
Total likes3998
Total comments1671
Best post engagement121 likes / 54 comments
Share of firm's LinkedIn power score (%)22.4

Pull quote

“Rather than trying to chase it or second guess it, I stuck with what matters most to me: showing up consistently as myself.”
From the Q4 rankings-day post, 15 January 2026. 95 likes, 57 comments. The strategy stated in one sentence; the rest of the feed is the execution.

Current ranking: #7

Signature move

The “consistent self”. Seddon’s posts return repeatedly to a theme she names explicitly. Showing up as herself, not chasing the algorithm. The Q4 rankings-day post laid this out as a stated approach. The rest of her feed is the evidence. Parenting humour, networking observations, ranking commentary, community recognition, all written in the same first-person register. No format pivots. No reinvention. The engagement comes from people knowing what they are getting and turning up for it anyway.

Topic fingerprint

  • Legal LinkedInfluencer community participation. Rankings, events, panels. The most TBD-aware feed in the top ten.
  • Parenting humour. PJ days, weekend chaos, the gap between to-do lists and 6-year-olds. Comment-heavy.
  • Authenticity and consistency as approach. Stated out loud, then demonstrated.
  • Networking and event recaps. Norton Rose Fulbright LinkedInfluencer event, Clarke Willmott community moments.
  • Women in law. Quieter than some, but consistently present.

Best post of the quarter

A 17 January 2026 post on her first Legal LinkedInfluencers event. 121 likes, 54 comments. Written warmly and specifically. The venue, the panels, the people she met. The Q4 rankings-day post is close behind and arguably more useful as a window into her thinking.

Firm context

Clarke Willmott has a combined tracked LinkedIn power score of 56,631 across 177 individuals in the window. The smallest aggregate footprint of any firm in the top seven. Seddon’s 12,694 is 22.4% of that. Nearly a quarter of everything Clarke Willmott’s LinkedIn presence generated in Q1 2026 came through her feed. That is the kind of concentration where a single person is, in effect, the firm’s LinkedIn strategy.

Why follow her?

  • If you want to see what “consistency” actually looks like operationally. Not as a slogan, but as a posting pattern over a year.
  • If you are testing whether parenting and personal content can sit alongside professional content without diluting either.
  • If you run a small or mid-size firm and you are wondering what a single dominant voice does to your firm-level numbers.

If you only read one of her posts, read this

The Q4 rankings-day post. The post that explains the approach in her own words and contextualises everything else on the feed. The strategy is stated; the strategy is then executed for the next ninety days.

In her own words

I’m a Private Client lawyer who genuinely loves helping people make sense of life’s big decisions – from wills and powers of attorney to estate administration, all planning with clarity and confidence.
LinkedIn has become a place where I share the real side of the job: the people, the moments, the community work and the occasional slice of everyday chaos.
But there’s also the human side of me, and that’s what you’ll often see mixed in here on LinkedIn. The family moments, the community events, the parenting stories – they’re all part of who I am and how I connect with people.
I believe legal work should feel human, not intimidating – and that’s the approach I bring to both my clients and my posts.

 

Source: TBD Marketing LinkedInfluencer dataset, Q1 2026 Top 200. Posts sample window: 1 January – 5 April 2026.