June 2026
TBD Marketing is proud to share its latest pro bono project, the website it has designed and built for Law Beats Cancer, a first-of-its-kind initiative bringing the entire legal profession together behind Cancer Research UK to help fund life-saving research.
The team were trusted by Thomson Snell & Passmore, one of the founding forces behind the initiative, who briefed TBD Marketing on the design and build of the platform ahead of the campaign’s June 2026 launch.
TBD was proud to back the project, Law Beats Cancer which unites solicitors, barristers, in-house lawyers, students and business services professionals through networking, events and challenges, all in support of groundbreaking cancer research. In just its opening chapter, the initiative has attracted 16 founding firms, 35 ambassadors and raised over £213,000, with backing from some of the UK’s most respected legal names including Freshfields, Linklaters, Dentons, BCLP and Norton Rose Fulbright.
Thomson Snell & Passmore came to TBD Marketing with a clear brief: build a platform that could communicate the scale and ambition of what was being created, make it genuinely easy for lawyers across the profession to get involved, and give the initiative the credibility its founding partners had earned. The result is a clean, purpose-led website that tells the story of the movement, showcases the firms and ambassadors behind it, and opens the door to everyone else who wants to be part of it.
Charlie Archibald, Senior Digital Consultant at TBD Marketing, said: “It was great to collaborate with the team again after working closely with them on the Thompson Snell & Passmore website in 2023. The brief for this project was to build something that felt worthy of the cause, and we wanted every visitor to immediately understand what Law Beats Cancer is, why it matters, and exactly how they can get involved. Getting that balance of clarity, warmth and credibility right was the challenge, and I’m really proud of what we delivered.”
Sophie Hartley, Head of PR, Comms & Brand, commented: “Working on this as a pro bono project, particularly as someone who knows first hand the turmoil that a cancer diagnosis can bring to a person and their family, felt like a project we were all very proud to be part of. Thompson Snell & Passmore had a bold vision from the start, and our job was to make sure the website matched that ambition. We think we’ve done that and more. I’m really proud of our team, and grateful to Thomson Snell & Passmore for trusting us on this project.”
Nearly one in two people will get cancer in their lifetime. Cancer Research UK has helped double survival rates in the UK over the past 50 years. Law Beats Cancer exists to keep that progress going.
ENDS
About Law Beats Cancer
Law Beats Cancer is a first-of-its-kind initiative between the legal community and Cancer Research UK. It unites solicitors, barristers, in-house lawyers, students and business services professionals to help fund life-saving cancer research through networking, challenges and events. lawbeatscancer.org
About TBD Marketing
TBD Marketing is a specialist marketing agency for the legal sector. We work with law firms and legal businesses to build brands, create content and deliver marketing that makes a measurable difference. tbdmarketing.co.uk
