If you are a lawyer or a marketer, you need an effective LinkedIn routine to get the most out of this platform. LinkedIn is an integral part of your marketing and professional life. It’s a place to connect with other professionals, build your network and learn about new opportunities. For marketers, it can be a powerful marketing tool to spread awareness and gain clients.
That said, how can you get the most out of this platform? We provided a ten-minute daily LinkedIn routine to ensure you’re actively maintaining your presence. With only ten minutes a day, you can include activities, such as:
Comment
LinkedIn is a fantastic platform for building your brand, but you need to be active. If you want people to notice you, comment on relevant posts regularly. The more you comment, the more likely it is that people discover your services and make connections.
Moreover, it can help expand your own network and create a trail of helpful content for others to discover and connect with you. It doesn’t hurt if you write a short comment thanking them for sharing or any words appropriate to the post. This will help them see that you care about them and their interests, which can lead to more relationships and opportunities down the road.
While commenting can be time-consuming, you can dedicate a time limit or set a specific time of the day to do it. Remember that a few moments each day can make a difference in nurturing your network.
Network
Another way to build your LinkedIn is to network with other people. Once you have built up a large network on LinkedIn, it becomes much easier for you to find new marketing opportunities.
There are several ways you can go about it. However, one of the most effective ways is to follow people in a similar field as you and engage with them by liking or commenting on their posts and sharing their content. This will help you build a rapport with these people and make them more likely to follow you back or even add you as a connection.
Without effort on your part, your connections will never happen. As part of your LinkedIn routine, you can set aside time to expand your network. In addition to following people, you can also initiate a conversation by sending a direct message. You can look at people who have viewed your profile recently and engage them in a conversation. They may be interested in connecting with you and vice versa.
Furthermore, don’t forget to check and accept connection requests. Many people will ask for connection, but you can choose which to accept or ignore. It doesn’t mean you only accept people you know; some strangers can make a valuable connection too. Thus, it’s best to establish criteria based on your goals. For example, you can plan to accept people in your niche or connection requests related to your industry.
Post
Every day, let your connections know what you are up to on LinkedIn by posting relevant updates. It can be challenging to think of ideas to post on your homepage daily. However, any valuable content for your target audience will do. Whether it’s a new piece of advice or information your audience can use in their lives, regular posting can help you reach your LinkedIn objectives.
To help, here are some tips for finding valuable content to share on your homepage feed:
- You can search for content with an educational component. People are on LinkedIn to learn and grow, so if you find something that helps them do this, share away!
- If you want to add value and provide appealing content to your audience, find and share information relating to industry news or trends.
- You can also look for articles that focus on real-world examples of how companies have implemented new ideas or technologies.
- Interesting statistics or quotes may also work to capture your reader’s interest.
Review your notifications and make actions
You’ll often receive notifications when someone has viewed your profile or sent you a message. It’s helpful to get back to these people quickly, so they don’t think you are ignoring them. When you do, you will not only be more aware of the things going on in your field, but it will also make you look like an active member of the LinkedIn community.
You may receive hundreds of notifications, but you can choose to respond only to those that are most significant. For instance, invitations, connection requests and more.
The bottom line
In conclusion, a few minutes of daily effort can help you build and maintain connections with your professional network. Therefore, don’t let your profile sit idle. With a daily LinkedIn routine, you can make the most of this platform beyond browsing through it.
If you want to learn more about building your brand on LinkedIn, you can talk to us! We can help promote your expertise or your business, with our LinkedIn Training and other law firm marketing services, so reach out today.
