After seven years, Arbor Law came to TBD Marketing with a clear brief: a website and brand that reflected the journey they have been on, and the firm they are today.
One that celebrated their values and the reason why they have been so successful as a real alternative to Big Law for both clients and lawyers.
Working closely with founding partners Kate Bennett, Dan Adams and Ed Rea, and Managing Partner Sahar Farooqi, TBD captured the proposition at the heart of everything Arbor does: Big Law, without the baggage.
The result is a new website and visual identity for both Arbor Law and its contract law arm, Arbor Edge.
Sophie Hartley, account manager at TBD, said:
“Arbor are different, and they know it. Our job was just to make sure everyone else knows it too. We’ve worked really closely with Kate, Dan, Ed, Sahar and the full team on this and it’s been a brilliant project to be part of. I’m so proud of what we’ve created together and can’t wait to see what comes next for them.”
Charlie Archibald, web developer at TBD Marketing, said:
“It’s a clean, clear site that reflects the modern firm they are. We wanted every page to feel as considered as the work Arbor actually does, and I think we got there. We are all really happy with how it’s turned out.”
